via churchmarketingsucks.com With only 40 respondents, I don't know how solid this data is but I still find it interesting. You can follow the 'via' link above to go to the source to read the rest of the article. e1evation = "simply powerful social media"!
Tag: Marketing
When Churches Keep Quiet: Is Silence Deafening Your Message?
Image via Wikipedia Churches and their communicators are always sending a message to their local communities. Our given message is to be the kingdom of God and gift of Jesus Christ. When this message is not clearly proclaimed by our verbal and non-verbal communication, our audience fills in the blanks. Our neighbors come to two … Continue reading When Churches Keep Quiet: Is Silence Deafening Your Message?
B2B Social Media And Lead Generation
Image via CrunchBase With a business blog, there are many different ways to get people to become a “lead” from a visitor. For example: including buttons in the sidebar to talk to a representative, or text links within content to whitepaper landing pages or to download content. HubSpot has found it successful to add calls … Continue reading B2B Social Media And Lead Generation
Big Talk. Small Acts.
Cover of Paranormal Activity If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the classic "quantity over quality" debate or you can look at it … Continue reading Big Talk. Small Acts.
Warmth, Competence and the Value of Social Media
Image via Wikipedia Pop Quiz: How would customers rate your organization on characteristics like "honesty and trustworthiness" and "acts in the customer's best interests?" While those may seem like far from relevant concerns in the realm of social media, I assure you that they should be among the first things you think about. Yet another … Continue reading Warmth, Competence and the Value of Social Media
Four reasons your Executive Director should be on Twitter
Image via CrunchBase Executive leaders at nonprofits should put community engagement via social media as a top priority in their job descriptions. They need to get their hands dirty. But more often than not they don’t. A broken model? Usually, staffers do the “dirty work” with social media while management gets a debrief on ROI. … Continue reading Four reasons your Executive Director should be on Twitter
Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare
According to a current headline on TechMeme, McDonalds saw a 33% increase in foot traffic to its stores when it ran a promotion during Foursquare Day earlier this year. At that time, the fast food chain offered users who checked into McDonald's a chance to win $5 and $10 gift cards. On the Econsultancy blog, … Continue reading Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare
Make the switch to Posterous [+ WordPress]
A couple of weeks ago, the brilliant guys at Posterous started an even more brilliant marketing campaign to tout the efficacy of their Posterous platform against other blogging tools. They culminated their campaign with a post on the 'Top 5 reasons to switch from WordPress to Posterous' by saying... "We’d be crazy to declare war … Continue reading Make the switch to Posterous [+ WordPress]
Study Shows Time Pays With Social Media Marketing
Have you asked this question: Is the time I invest with social media really worth it? Whether you’re new or an old hat with social media, chances are you’ve wondered if the time commitment is really worth the return on investment (ROI). Make no mistake about it: a true investment of time and resources is … Continue reading Study Shows Time Pays With Social Media Marketing
“Creating beats consuming”
Auren Hoffman has a great post on consuming vs. producing. He says..."We are meant to be both creators and consumers. Today, however, most people consume far more then they create. Part of the reason for this is because being both a consumer and a creator at the same time is very difficult, and because goods … Continue reading “Creating beats consuming”
Todd Lohenry LLC 