Tag: Marketing

The answer is ‘both/and’

Posted on by Todd Lohenry in Social Media, Technology

Cover via AmazonI'm always fond of saying that the answer is rarely either/or but both/and. Mitch Joel says the same thing here but in a slightly different way..."Digital Marketing is not the silver bullet. Digital Marketing is not the only marketing a brand should be doing. Branding works. Traditional mass media advertising words. Direct Marketing … Continue reading The answer is ‘both/and’ →

Why no one is reading your blog…

Posted on by Todd Lohenry in Social Media, Technology, Thoughts

You want to throw a party and have lots of people show up. You want to have a successful blog but you want people to read it. It's a trick So here's the trick (and it really is a mental trick).  You have to write a blog post like someone is reading it...even if no … Continue reading Why no one is reading your blog… →

Want to beta test my new course?

Posted on by Todd Lohenry in Social Media, Technology

A couple of weeks ago, I announced that my "Social Media Academy" course would be available April 5. I’m looking for three to five beta testers to help me perfect the content. The course is very much still in it’s infancy stages, but I am looking for a few people who would like to participate … Continue reading Want to beta test my new course? →

The brand called you

Posted on by Todd Lohenry in Social Media

Image via WikipediaTom Peters wrote this article over 12 years ago, but it's truer now than it was then..."The good news -- and it is largely good news -- is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to … Continue reading The brand called you →

Ponder this 2/20/2010

Posted on by Todd Lohenry in Facebook, Social Media, Technology

Image via CrunchBaseHere are a couple of things to think about this weekend in the social media space..."Whom do we increasingly trust less? Us. It's a finding that strikes at the foundation of many a social-media marketing philosophy: Tapping into peer-to-peer networks is a way for marketers to tell authentic, credible stories to consumers whose … Continue reading Ponder this 2/20/2010 →

Lately I’ve been struggling…

Posted on by Todd Lohenry in Social Media, Technology

...with the issue of what is the best way to graphically depict the relationship between the various social media tools that I use. I think I may just end up settling with a flow chart for now, however, I'm finding some interesting stuff along the way such as this... Social Media Maps http://d1.scribdassets.com/ScribdViewer.swf?document_id=7844566&access_key=key-z5qwnajvjmgme3qdouq&page=1&version=1&viewMode=slideshow

define:brand

Posted on by Todd Lohenry in Facebook, Social Media, Thoughts

I got this from Seth Godin who got it from the Google dictionary..."A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay … Continue reading define:brand →

Strategy vs. tactics in social media…

Posted on by Todd Lohenry in Social Media, Technology

Seth Godin on strategy vs. tactics... New media creates a blizzard of tactical opportunities for marketers, and many of them cost nothing but time, which means you don't need as much approval and support to launch them. As a result, marketers are like kids at Rita's candy shoppe, gazing at all the pretty opportunities. Most … Continue reading Strategy vs. tactics in social media… →