Tag: Johnson & Johnson

Warmth, Competence and the Value of Social Media

Posted on by Todd Lohenry in Social Media

Image via Wikipedia Pop Quiz: How would customers rate your organization on characteristics like "honesty and trustworthiness" and "acts in the customer's best interests?" While those may seem like far from relevant concerns in the realm of social media, I assure you that they should be among the first things you think about. Yet another … Continue reading Warmth, Competence and the Value of Social Media →