Thoughts on an internet marketing system

Long ago and far away, Ryan Rhoten got me to talk for 90+ minutes on my 'lather, rinse, repeat' process called the 'elevation workflow' -- a workflow designed to help thinkers become thought leaders by helping them to get focused and get found. Those two episodes follow: https://open.spotify.com/episode/4ri4xaCaWzabAgwvLURAN4?si=0611278e4a894529 https://open.spotify.com/episode/0lqtSj10s2P5i9Av3ZtD8X?si=ebce6482bdd84008

The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies

The thinking contained in this book helped our sales team rise to new heights during the pandemic. Here are a couple of takeaways... If you only have one contact at a prospect, you've already lost the business to someone who is willing to dig deeper! I was first exposed to these ideas in 1995 and … Continue reading The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies

The Basics of Search Engine Marketing for Small Business Owners

This is the start of a series on Search Engine Marketing for small business owners. “Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or … Continue reading The Basics of Search Engine Marketing for Small Business Owners

I am Enough by Fred Johnson @ #TEDxUWGreenBay

Technology has shattered the traditional pillars of leadership: position, competence, and information. Trust, the new foundation of leadership excellence requires authenticity, transparency, and vulnerability. Today’s leader must choose the path of self-discovery, self-belief, and a commitment to love oneself first as the prerequisite for leading others well. Fred Johnson is the Chief Executive Officer and … Continue reading I am Enough by Fred Johnson @ #TEDxUWGreenBay