Image via Wikipedia Pop Quiz: How would customers rate your organization on characteristics like "honesty and trustworthiness" and "acts in the customer's best interests?" While those may seem like far from relevant concerns in the realm of social media, I assure you that they should be among the first things you think about. Yet another … Continue reading Warmth, Competence and the Value of Social Media
Tag: Marketing and Advertising
Why We All Hate Consultants (and Why It’s Okay)
When my company is stuck, I’m just as inclined to hire an outside advisor as other leaders are. But I hate it. Hiring a consultant means something needs to be fixed, or grown, or that I don’t know what to do next. I’m not talking about contractors whom I hire to do what I need … Continue reading Why We All Hate Consultants (and Why It’s Okay)
Internet porn
via holykaw.alltop.com Disturbing in so many ways. Good to know that social media is now more popular than porn on the internet... Posted via web from e1evation, llc
AGCO wins with social media
AGCO continues to rock the ag world with social media -- this time taking a 'best of' award at NAMA... Because social media is just getting started in the ag world, there was no category for social media per se. Instead, AGCO dominated in the 'broadcast news' category demonstrating again the value of social media … Continue reading AGCO wins with social media
Study Shows Time Pays With Social Media Marketing
Have you asked this question: Is the time I invest with social media really worth it? Whether you’re new or an old hat with social media, chances are you’ve wondered if the time commitment is really worth the return on investment (ROI). Make no mistake about it: a true investment of time and resources is … Continue reading Study Shows Time Pays With Social Media Marketing
[Lifestyles of the] Lazy and ‘low-bandwidth’ed
Almost every advancement in simplifying my social media toolkit comes from the simple fact that I do most of my news consumption and production with a 1Mb/s connection from a hundred year old farmhome in rural Wisconsin over a cellular modem. I simply have to be effective in order to be productive! My 'low-bandwith' lifestyle … Continue reading [Lifestyles of the] Lazy and ‘low-bandwidth’ed
Everyone’s an expert
This is the start of a new series on how to use "good, fast, and cheap" social media technology to become a thought leader on the internet. The first step to becoming at thought leader is to realize you are an expert -- no one gets to this point in their life without being great … Continue reading Everyone’s an expert
It’s not easy being social
Image by tysongoodridge via FlickrBetter said "It's easy, but not simple". Jay Baer's got some great thoughts on adding social media to your mix..."Social media isn't inexpensive, it's different expensive. In the QA portion of recent speeches, I've frequently been asked this is great, but doesn't it seem like it will take a lot of … Continue reading It’s not easy being social
The answer is ‘both/and’
Cover via AmazonI'm always fond of saying that the answer is rarely either/or but both/and. Mitch Joel says the same thing here but in a slightly different way..."Digital Marketing is not the silver bullet. Digital Marketing is not the only marketing a brand should be doing. Branding works. Traditional mass media advertising words. Direct Marketing … Continue reading The answer is ‘both/and’
Practical, tactical social media
Tomorrow I'll be speaking on 'Practical, tactical social media' at the monthly luncheon of the Ashwaubenon Business Association. Lunch starts at noon at the Ramada Plaza, 2750 Ramada Way, Green Bay, WI 54304 (920) 499-0631. The cost of lunch is free to members and $11.00 for non-members. It might be a nice idea to give … Continue reading Practical, tactical social media
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