Image via CrunchBase Everything you do online is "putting it out there"—that is, putting yourself out there. And when it comes to using Twitter, Facebook, LinkedIn, YouTube, and other social networks, everybody's got an opinion on best practices—how far out there you should put yourself. In my experience as a marketing strategist and owner of … Continue reading Social Networks: Going Public or Keeping Private?
Tag: Marketing and Advertising
From Side Project to Sustainable Business Using Social Media
Image via CrunchBase Over the last 18 months I’ve built two profitable businesses with the help of social media. One business was a sure thing; the other was a side project. My side project was a blog: womeninbusiness.com.au. All of the important numbers (subscribers, page views and profits) are growing monthly and I’ve never paid … Continue reading From Side Project to Sustainable Business Using Social Media
Answered: 10 Questions About Website Redesign
Image by mikevolpe.com via CrunchBase Website redesign can be lethal or liberating for your business. Know what you are getting into before you sign the contract. Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. We received nearly 400 questions during the live session and wanted … Continue reading Answered: 10 Questions About Website Redesign
Has business social media hit the mainstream?
"SmartPulse — our regular reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Our most recent poll question: Which statement best describes your business’ current approach to social media? We are experimenting — 41.88% We have a documented social-media marketing plan and metrics to track performance … Continue reading Has business social media hit the mainstream?
Social Media for Farmers…
Image by barockschloss via Flickr Social media is not just for the kids, the young, hip and aware. It’s also for ag producers. I’m David Sparks and I’ll be right back to tell you why. My kids can’t wait to get on Facebook to tell everybody, that has committed to being their “friend”, everything they … Continue reading Social Media for Farmers…
Stop Phoning It In
Image via CrunchBase If you’re responsible for your company’s newsletter ['or blog or any other outward facing communication' ed. note], stop looking at it as a burden. Ask yourself this question: “What would be MOST useful to the people getting this newsletter?” And then ask yourself this question: “What else besides my company’s pitch can … Continue reading Stop Phoning It In
Your First Moves in Social Media
Image by acnatta via Flickr Okay, so you’ve decided I’m not crazy, and you’re going to try out some of this social media stuff. Where should you start? I’ve got some advice. via blog.success.com If you're intrigued by the idea of applying social media to your business, you'll want to follow the 'via' link to … Continue reading Your First Moves in Social Media
B2B Social Media And Lead Generation
Image via CrunchBase With a business blog, there are many different ways to get people to become a “lead” from a visitor. For example: including buttons in the sidebar to talk to a representative, or text links within content to whitepaper landing pages or to download content. HubSpot has found it successful to add calls … Continue reading B2B Social Media And Lead Generation
What do the latest social media stats mean for your business?
Image by the tartanpodcast via Flickr A global business I’m working with is run by a very successful woman who is rarely in her office–or in her home state, for that matter. She spends a large percentage of her time developing relationships with her clients in other parts of the world and making them wildly … Continue reading What do the latest social media stats mean for your business?
How Businesses Are Unleashing Their Employees’ Social Media Potential
Image via CrunchBase We know it’s a brave new world for consumers and brands. If United breaks your guitar, or your Maytag doesn’t work properly, you can take on the company that messed with you via social media — and you may well win. But technology empowerment works both ways. Consumers can take a stand … Continue reading How Businesses Are Unleashing Their Employees’ Social Media Potential
Todd Lohenry LLC 