Business – Page 3 – Todd Lohenry LLC

...that works hard for you! From time to time, the clouds part and I realize that someone else may benefit from an approach that I'm taking. I put together some thoughts on tools and tactics in the screencast above. Here's the Pearltree: http://cdn.pearltrees.com/s/embed/getApp Related articles Social curation is much more than just a market(gigaom.com) The … Continue reading A curation workflow… →

Google Hangout Test

Posted on May 9, 2012 by Todd Lohenry in TODDx Talks

Here's a test of the new Hangout over air functionality...

Flowchart: How to Develop a Social Media Strategy

Posted on April 26, 2012 by Todd Lohenry in Infographics, Social Media

I find a lot of helpful infographics. Here’s another one… Go to the source if you need a bigger version: Flowchart: How to Develop a Social Media Strategy

The Social Media ROI Universe

Posted on April 23, 2012 by Todd Lohenry in Infographics, Social Media

Brian Cavoli of BzzAgent shares... You could say there’s a universe of ways people measure the ROI from their social media marketing. Some of the more popular methods, like counting Facebook “likes” and re-tweets, have very little meaning to the CFO, while other newly developed formulas around engagement can be, well, rather creative. Only one … Continue reading The Social Media ROI Universe →

On Effective Business Development

Posted on April 21, 2012 by Todd Lohenry in Content Marketing, Thought Leadership, Thoughts

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? 'Thought leadership' marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning … Continue reading On Effective Business Development →