Want the world to know you're an expert? What better way than to leverage social media effectively?
Tag: Business
On sharing…
The first commandment of social media is 'share, share, share'. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement... http://youtu.be/yocKV5iIso0
Selling Through Social Media To Close More Leads
Can you use social media to sell B2B? Consider this...
My morning reading and curation workflow…
How I efficiently read and share news as a means of 'thought leadership' marketing...
The Opportunity for Business
Chris Brogan starts the week with a very zen-like perspective on social media… A lot of what we do in social networks certainly seems busy and active. We tweet. We share. We pass on articles (sometimes because we’ve been asked/begged/pleaded with to share them). We skim a lot. We glance over a post or concept … Continue reading The Opportunity for Business
Tools for thought leadership
I'm thinking about 'thought leadership' marketing and the tools that enable it...
Master your Gmail!
If Gmail is so easy, why do people still have hundreds -- thousands -- of unread emails in their inboxes? In part it's because technology without good thinking and tactics means nothing... I teach my students that email should be for 'just in time' information -- information that affects relationships and revenue. Everything else belongs … Continue reading Master your Gmail!
Social media and your communication strategy
Struggling with social media and how it fits into your communications strategy? Perhaps this will help...
How Not to Think About Thought Leadership (and How to Do It Right)
Ann Handley who literally wrote the book on content marketing tweeted this article by Haydn Shaughnessy on how to do thought leadership right… Like content strategy, thought leadership is a relatively new option for companies that want to improve their visibility and connections online in ways that prompt sales leads to come to you. But … Continue reading How Not to Think About Thought Leadership (and How to Do It Right)
Content marketing for thought leadership in the construction industry
I've seen content management and marketing for thought leadership applied to everything from Agriculture to Yoga and I believe it will work in the construction industry as well. Why?
Todd Lohenry LLC 