Image via Wikipedia Small business owners should pay heed to the opportunities presented by mobile social media as the number of smartphone users climbs... "Small businesses stand to increase their local audience and further their market reach through geolocation platforms, which attach real-world locations to mobile phones. Here are a few ways companies can become … Continue reading Put your business on the map
Tag: Business
Small business and social media
Just because you're a small business, doesn't mean you can't leverage social media -- in fact, it's quite the opposite... "Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process. Small businesses are in fact at … Continue reading Small business and social media
Framing your social media efforts
When Chris Brogan speaks, I listen. This time I take issue..."There are three main areas of practice for social media that your company (or you) should be thinking about: listening, connecting, publishing. From these three areas, you can build out your usage of the tools, thread your information networks to feed and be fed, and … Continue reading Framing your social media efforts
Thoughts on ROI and social media
Image via CrunchBase A prospective client asked me this yesterday: "I read through it [referring to this post] and was looking for how it translates into measurable business benefits such as client satisfaction, increased inside sales, increased referrals, etc – can you point me to any of these indicators with regard to this AGCO initiative?" … Continue reading Thoughts on ROI and social media
Damn, we’re good!
I'm a little bit torn between two conflicting philosophies of self-promotion here. Woody Hayes always said "when you get to the endzone, act like you belong there". On the other hand, it's a sad dog that can't wag his own tail, so please forgive a little tail wagging on my part... Earlier this week, I … Continue reading Damn, we’re good!
How to fail in 2010
I had the privilege earlier in my career to work closely with the great Jeff Martin [the guy Steve Jobs credits with the 'Think Different' campaign and you know Steve Jobs doesn't often give credit!]. Jeff's response to stupid ideas was to say 'Well, that's a great going out of business strategy'. My friend Dana … Continue reading How to fail in 2010
Lessons learned from 2009
Here'a a great post from Holly Green..."2009 has come and gone, and many of us are taking a huge sigh of relief. Going through one of the worst recessions in U.S. history will certainly take the wind out of your sails. But we appear to have weathered the worst of the storm. And while the … Continue reading Lessons learned from 2009
The “Chicken Plucking” Secret of Success
Thinking about success for 2010? Here's something to ponder...Charles F. Kettering, inventor of the electric self-starter for cars, once said, “My definition of an educated man is the fellow who knows the right thing to do at the time it has to be done…. You can be sincere and still be stupid.” Indeed. The world … Continue reading The “Chicken Plucking” Secret of Success
Lately I’ve been struggling…
...with the issue of what is the best way to graphically depict the relationship between the various social media tools that I use. I think I may just end up settling with a flow chart for now, however, I'm finding some interesting stuff along the way such as this... Social Media Maps http://d1.scribdassets.com/ScribdViewer.swf?document_id=7844566&access_key=key-z5qwnajvjmgme3qdouq&page=1&version=1&viewMode=slideshow
Social web involvement around the world…
Hmmm. Interesting... http://viewer.docstoc.com/v2/Global Map of Social Media - December 2009 -
Todd Lohenry LLC 