Cover via AmazonI'm always fond of saying that the answer is rarely either/or but both/and. Mitch Joel says the same thing here but in a slightly different way..."Digital Marketing is not the silver bullet. Digital Marketing is not the only marketing a brand should be doing. Branding works. Traditional mass media advertising words. Direct Marketing … Continue reading The answer is ‘both/and’
Tag: Business
Practical, tactical social media
Tomorrow I'll be speaking on 'Practical, tactical social media' at the monthly luncheon of the Ashwaubenon Business Association. Lunch starts at noon at the Ramada Plaza, 2750 Ramada Way, Green Bay, WI 54304 (920) 499-0631. The cost of lunch is free to members and $11.00 for non-members. It might be a nice idea to give … Continue reading Practical, tactical social media
I talk to strangers
Image by Moth via FlickrThe social media elite are gathering in Austin, TX this week for SXSW. Here's a reminder for the rest of us..."No matter how shy you think you are, the person next to you may be even more shy. So be the one to break the ice, and just say hello. Start … Continue reading I talk to strangers
Creators and Curators
Image by Oversocialized via FlickrFrom my perspective, there are two main types of blog content; creation and curation..."The idea behind curators and content curation is that there is such a flood of new content pouring through the Internet pipes these days that being aware of all of it and sorting it out in meaningful ways … Continue reading Creators and Curators
“What the hell am I supposed to write about?”
Image via WikipediaI'm a huge fan of blogging for small businesses -- after all, it has worked so well for me! This question invariably comes up sooner or later..."What the hell am I supposed to write about, I own a {insert your small business here}? Really, who cares about your flower shop, bike shop, auto … Continue reading “What the hell am I supposed to write about?”
Want to beta test my new course?
A couple of weeks ago, I announced that my "Social Media Academy" course would be available April 5. I’m looking for three to five beta testers to help me perfect the content. The course is very much still in it’s infancy stages, but I am looking for a few people who would like to participate … Continue reading Want to beta test my new course?
Thought leadership. It’s not just for geeks anymore!
Kevin Naze, one of my favorite outdoor writers, of the Green Bay Press Gazette writes...Dave Nolan is a family man on a mission of faith.While part of it includes finding a new career after an 18-year stint in the automotive industry ended when General Motors decided to stop making Saturns, another component to his master … Continue reading Thought leadership. It’s not just for geeks anymore!
How often should I post?
Image via WikipediaLet's start here..."Without question, blogging provides an effective way to market your business, be a valuable resource and build your personal brand online. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new … Continue reading How often should I post?
Driving traffic using Twitter?
Image via Wikipedia Start here... "If you are a small business owner like me, then you are no stranger to the fact that learning how to master Twitter can seem a little bit like wrestling a hungry alligator. Meaning, there is a steep learning curve and if you mess up it can be deadly. Figuratively … Continue reading Driving traffic using Twitter?
Ammunition for your social media arsenal
Cover via Amazon Here's an interesting find from Mitch Joel... "About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk, he pushed for Marketers to really take a serious look at the many Digital Marketing opportunities, but then cautioned the Digital Marketers in the audience that there … Continue reading Ammunition for your social media arsenal
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