Blog

How to be an ‘Inbox Hero’ with Gmail

Posted on by Todd Lohenry in All Other, Curated Content

Last Wednesday we began a series of 'lunch and learn' presentations at The Docking Station in Green Bay, WI and I am pleased to share it [almost] in its entirety below. This is the first in a series of ongoing presentations on the topic of thought leadership marketing which will be published in a book … Continue reading How to be an ‘Inbox Hero’ with Gmail →

Evernote? Again?

Posted on by Todd Lohenry in Curated Content

Yup, Evernote again. I talked about it a little while ago here and here. This time a pastor buddy of mine caught me preaching a sermon on the glories of Evernote and he challenged me to create a longer tutorial than I have done in the past. Here it is: all 16:34 minutes of Evernote … Continue reading Evernote? Again? →

Master your Gmail!

Posted on by Todd Lohenry in All Other, Curated Content

If Gmail is so easy, why do people still have hundreds -- thousands -- of unread emails in their inboxes? In part it's because technology without good thinking and tactics means nothing... I teach my students that email should be for 'just in time' information -- information that affects relationships and revenue. Everything else belongs … Continue reading Master your Gmail! →

Be known

Posted on by Todd Lohenry in Thought Leadership

I had an interesting opportunity to sit on a panel of 'experts' yesterday and advise website development students on how they should develop a portfolio of their work and present it to prospective hiring authorities or clients. To be honest, I don't know how I got on the panel; the others were truly experts -- … Continue reading Be known →

Paper.li and Twylah: two great Twitter tools I use to promote my tweets

Posted on by Todd Lohenry in Content Marketing

In previous posts I've talked quite a bit about how Twitter has become much more important in my 'thought leadership' marketing workflow. I would be remiss if I didn't take a moment to tell you about two tools; one not so new and one that that just popped up on my radar recently. They are Paper.li and Twylah. I'm sure I saw Paper.li pop up over a year ago -- Guy Kawaskaki was the first person I saw using it well. Twylah is a different story -- I stumbled across Nilofer Merchant's Twylah page only about a month ago. Both are great tools, but in the final analysis I think if you're looking to use your tweets as part of your Search Engine Optimization [SEO] strategy, you'll decide like I did that Twylah is the tool for you. Here's a little riff I did for you outlining the reasons why...

Content Marketing vs. Social Media Marketing: What’s the Difference?

Posted on by Todd Lohenry in Content Marketing

Author Toby Murdock has some ‘curatable’ thoughts on the Content Marketing Institute blog… As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, “Oh, brands publishing content? You mean social media marketing.” Indeed, content … Continue reading Content Marketing vs. Social Media Marketing: What’s the Difference? →