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How Not to Think About Thought Leadership (and How to Do It Right)

Posted on by Todd Lohenry in Content Marketing, Thought Leadership

Ann Handley who literally wrote the book on content marketing tweeted this article by Haydn Shaughnessy on how to do thought leadership right… Like content strategy, thought leadership is a relatively new option for companies that want to improve their visibility and connections online in ways that prompt sales leads to come to you. But … Continue reading How Not to Think About Thought Leadership (and How to Do It Right) →

The importance of an editorial focus and calendar for your blog

Posted on by Todd Lohenry in Blogging, Content Marketing, Facebook, Google+, Social Media, Thought Leadership, Thoughts

An editorial focus and calendar that reinforces it may be the single most important thing you can do if you want to blog for thought leadership. In his ground breaking book 'Brand Stand', Craig Badings writes... The more research you do on the topic [on which you choose to focus] the more you will understand … Continue reading The importance of an editorial focus and calendar for your blog →

Getting Things Done [GTD] in Gmail with Google Tasks

Posted on by Todd Lohenry in Social Media

I haven't done a screencast for awhile, so here's a quick riff on Getting Things Done [GTD] in Gmail with Google Tasks... Effectively managing email is fundamental. So many people are at the mercy of their inboxes! Ethan Waldman had a great post this morning over at The Minimalists that got me thinking about my … Continue reading Getting Things Done [GTD] in Gmail with Google Tasks →

Blogging and content marketing trends for this week @ e1evation

Posted on by Todd Lohenry in Blogging, Content Marketing, Facebook, Social Media

Happy Monday! Time to talk about trends in blogging and content marketing. First, though, a confession. I accidentally used decaf instead of regular and I've been dragging my butt around all day. This blog is fueled by coffee and now that I've had a good cup, life can start [at 3:27PM]! Here's my bias; blogging … Continue reading Blogging and content marketing trends for this week @ e1evation →

Pinterest. Kool-Aid or cool?

Posted on by Todd Lohenry in Infographics, Social Media

Things are getting Pinteresting in social media -- Pinterest is the hottest, latest trend to rock the social media world. I spent a good chunk of the weekend working alongside local Pinterest goddess Kerry Geocaris of MarketingSavant and had the chance to consume massive quantities of Pinterest Kool-Aid. This morning, however, my jury is still out...

LinkedIn trends for this week @e1evation

Posted on by Todd Lohenry in Facebook, Social Media

LinkedIn may not be as sexy as Facebook, Google+ or Twitter right now, but social media trends indicate that it is rebounding and becoming a powerful player in its own right. Again... Here in Northeast Wisconsin where I live, LinkedIn is actually stronger than any of the aforementioned social media networking tools. Is that the … Continue reading LinkedIn trends for this week @e1evation →

Food for Thought: The Content Strategy Burger

Posted on by Todd Lohenry in Facebook, Infographics

Here’s something all-American content marketers can relate to! What makes up the ‘meat’ of an effective content strategy? Digital Strategist Mark Smicklas decided to illustrate what he believes is crucial with this amazing infographicinspired by the American Classic. Source: Food for Thought: The Content Strategy Burger [INFOGRAPHIC] | The Content Strategist Now I’m hungry!

Content marketing for thought leadership in the construction industry

Posted on by Todd Lohenry in Blogging, Content Marketing, Social Media, Thought Leadership, Thoughts

I've seen content management and marketing for thought leadership applied to everything from Agriculture to Yoga and I believe it will work in the construction industry as well. Why?