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How To Become a Thought Leader In 13 Steps

Posted on by Todd Lohenry in Best practices

Thoughtleadership is not a dirty word, in fact, it's a necessity. Here are some good thoughts on how to achieve it... "Thought leadership in today’s world has a lot to do with content creation and distribution. This article is a prime example of a notch towards hopefully better thought leadership for myself.The idea is I … Continue reading How To Become a Thought Leader In 13 Steps →

David Meerman Scott on the topic of marketing and sales

Posted on by Todd Lohenry in Marketing, Sales

If you’re in marketing or sales, here’s a podcast that might stimulate some thinking on your part… How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life of David Meerman Scott, who in marketing circles is probably best … Continue reading David Meerman Scott on the topic of marketing and sales →

How to use Circlecount and Circloscope to find relevant people in Google Plus

Posted on by Todd Lohenry in Best practices, Google+

5,000 people make seem like a lot to be able to circle, but if you're serious about using Google Plus to build your personal or corporate brand, eventually you'll want to get rid of some of the people you followed early on and find the most relevant people in your space to interact with. Enter … Continue reading How to use Circlecount and Circloscope to find relevant people in Google Plus →

Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles

Posted on by Todd Lohenry in All Other, Curated Content

Regardless of how one feels about it, effective use of Google Plus is the defacto standard for getting found in search: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost … Continue reading Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles →

Thought leadership strategy and tactics

Posted on by Todd Lohenry in Best practices, Thought Leadership

Thought leadership strategy is essential for getting found in Google but how to execute with the fewest moving parts is elegance! DaVinci said "simplicity is the ultimate sophistication" but what does that look like in a thought leadership workflow? Let's start with some thoughts from Google Plus 'meister' Mark Traphagen: Of Mark's 5 points, items … Continue reading Thought leadership strategy and tactics →

Google semantic search; the next big thing?

Posted on by Todd Lohenry in All Other, Curated Content

Google semantic search should be on your radar if you're at all interested in getting found in search. If you're unfamiliar with this term, may I suggest that you read David Amerland's book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. … Continue reading Google semantic search; the next big thing? →