Farmer holding a smartphone showing a local search map beside cattle grazing on a pasture.

A Comprehensive Local Search Strategy for a Pasture-Raised Farm That Can Work for Your Business Too

A practical 90-day local search plan for a pasture-raised farm, covering Google Business Profile, website SEO, reviews, structured data, local authority, content, and measurement.

Why is it important to have an optimized Google Business Profile?

Having an optimized Google Business Profile is crucial for several reasons: Increased Visibility: An optimized profile enhances your online visibility, making it easier for potential customers to find your business when they search for relevant products or services on Google. Improved First Impression: Your Google Business Profile acts as your digital storefront. By optimizing it … Continue reading Why is it important to have an optimized Google Business Profile?

Thoughts on an internet marketing system

Long ago and far away, Ryan Rhoten got me to talk for 90+ minutes on my 'lather, rinse, repeat' process called the 'elevation workflow' -- a workflow designed to help thinkers become thought leaders by helping them to get focused and get found. Those two episodes follow: https://open.spotify.com/episode/4ri4xaCaWzabAgwvLURAN4?si=0611278e4a894529 https://open.spotify.com/episode/0lqtSj10s2P5i9Av3ZtD8X?si=ebce6482bdd84008

14 Essential Local SEO & Listing Management Tools

Search Engine Journal reports "a strong local search presence is key to driving more customers to your store. These local SEO tools can put you ahead of the competition. Source: 14 Essential Local SEO & Listing Management Tools" You can either try to figure this out on your own or contact me -- I'm currently … Continue reading 14 Essential Local SEO & Listing Management Tools

The truth about marketing, persuasion, and sales via @markwschaefer

Mark W. Schaefer writes "Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn't want to change its mind? Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn't want to change its mind?" Go to the source to … Continue reading The truth about marketing, persuasion, and sales via @markwschaefer

What’s hot in visual marketing: 2015

Are images important? You betcha! Not all visuals are created equal. While visual content plays a huge role in making your marketing efforts more effective, some visuals are hotter than others. In an effort to keep you hip and your visuals up-to-date, Shutterstock released its 2015 Creative Trends report this month. We were digging the … Continue reading What’s hot in visual marketing: 2015

What Does an SEO Do In Their Day-to-Day Work

There's a common misconception that SEO is a "one and done" task -- that you clean up and optimize a site, and once that's done, you can focus your efforts elsewhere. There's so much more to the day-to-day work of an SEO, though, and in today's Whiteboard Friday, Rand walks us through those ongoing parts of … Continue reading What Does an SEO Do In Their Day-to-Day Work