ZMOT: A new mental model for marketing

One of the most important shifts to understand in marketing and sales today is the new mental model for marketing uncovered through Google research called ZMOT:Marketing experts explain the four moment model of consumer decision-making, and how to capitalize on the Zero Moment of Truth. Mass media campaigns must account for all the ways consumers … Continue reading ZMOT: A new mental model for marketing

How To Use Your Memory Properly In The Digital Age

Interesting thoughts on remembering out of Australia: Two people walk into a seminar: one takes photos, video and an audio recording of the presentation, while the other takes hand-written notes. Which person do you think will better recall the information? The former can use their digital notes to create something new that builds on the … Continue reading How To Use Your Memory Properly In The Digital Age

How To Become a Thought Leader In 13 Steps

Thoughtleadership is not a dirty word, in fact, it's a necessity. Here are some good thoughts on how to achieve it... "Thought leadership in today’s world has a lot to do with content creation and distribution. This article is a prime example of a notch towards hopefully better thought leadership for myself.The idea is I … Continue reading How To Become a Thought Leader In 13 Steps

David Meerman Scott on the topic of marketing and sales

If you’re in marketing or sales, here’s a podcast that might stimulate some thinking on your part… How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life of David Meerman Scott, who in marketing circles is probably best … Continue reading David Meerman Scott on the topic of marketing and sales

How to use Circlecount and Circloscope to find relevant people in Google Plus

5,000 people make seem like a lot to be able to circle, but if you're serious about using Google Plus to build your personal or corporate brand, eventually you'll want to get rid of some of the people you followed early on and find the most relevant people in your space to interact with. Enter … Continue reading How to use Circlecount and Circloscope to find relevant people in Google Plus