Author: Todd Lohenry

The internet is filled with bright, shiny objects. Many of them end up here! A @toddlohenry project. Be shiny!!!

Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles

Posted on by Todd Lohenry in All Other, Curated Content

Regardless of how one feels about it, effective use of Google Plus is the defacto standard for getting found in search: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost … Continue reading Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles →

Thought leadership strategy and tactics

Posted on by Todd Lohenry in Best practices, Thought Leadership

Thought leadership strategy is essential for getting found in Google but how to execute with the fewest moving parts is elegance! DaVinci said "simplicity is the ultimate sophistication" but what does that look like in a thought leadership workflow? Let's start with some thoughts from Google Plus 'meister' Mark Traphagen: Of Mark's 5 points, items … Continue reading Thought leadership strategy and tactics →

Google semantic search; the next big thing?

Posted on by Todd Lohenry in All Other, Curated Content

Google semantic search should be on your radar if you're at all interested in getting found in search. If you're unfamiliar with this term, may I suggest that you read David Amerland's book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. … Continue reading Google semantic search; the next big thing? →

Google Plus haters I love you!

Posted on by Todd Lohenry in Best practices, Google+

Google Plus haters thank you for perpetuating the myth about Google Plus being a ghost town. You're like a guy with a tiny schwanz posting about how size doesn't matter! Everybody knows you're overcompensating for something... Believe me, I used to be a hater, too! As an instructor in Content Marketing, Search Engine Marketing and … Continue reading Google Plus haters I love you! →