Image via CrunchBase While big brands and agencies have the luxury of resources and money, local businesses don’t. What they need is a social-media dashboard — an all-in-one, Web-based monitoring tool for Facebook, Twitter, and other social sites where customers hang out — that can optimize their online presence, engage with users and manage social … Continue reading 4 must-have social-media dashboards for your business
Tag: Twitter
How to add more sources to your social newspaper
via holykaw.alltop.com What do you mean you don't have a social newspaper? Go to http://paper.li to get one!
When Churches Keep Quiet: Is Silence Deafening Your Message?
Image via Wikipedia Churches and their communicators are always sending a message to their local communities. Our given message is to be the kingdom of God and gift of Jesus Christ. When this message is not clearly proclaimed by our verbal and non-verbal communication, our audience fills in the blanks. Our neighbors come to two … Continue reading When Churches Keep Quiet: Is Silence Deafening Your Message?
Repurposing Content for Maximum Impact
Image by The Library of Congress via Flickr The gospel is to be communicated. This is evangelism. By what means should this communication happen? I get the feeling from the Apostle Paul that it’s “by all means” (1 Corinthians 9:22). Paul preached and spoke as he traveled the Roman roads from city to city. He … Continue reading Repurposing Content for Maximum Impact
5 Steps to Reduce the Pain of Starting a Business Blog
Image by kk+ via Flickr Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘blog for business.’ Putting pen to paper or more appropriately, putting fingers to your keyboard is … Continue reading 5 Steps to Reduce the Pain of Starting a Business Blog
Ashton Kutcher Has Little Twitter Influence
Image via Wikipedia A study conducted at Northwestern University determined that celebrities like Ashton Kutcher with millions of Twitter followers are mostly ignored on the social media site, resulting in very little if any influence. When the researchers applied their mathematical algorithm to the countless tweets that appear on Twitter each day, they found that … Continue reading Ashton Kutcher Has Little Twitter Influence
What do the latest social media stats mean for your business?
Image by the tartanpodcast via Flickr A global business I’m working with is run by a very successful woman who is rarely in her office–or in her home state, for that matter. She spends a large percentage of her time developing relationships with her clients in other parts of the world and making them wildly … Continue reading What do the latest social media stats mean for your business?
Big Talk. Small Acts.
Cover of Paranormal Activity If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the classic "quantity over quality" debate or you can look at it … Continue reading Big Talk. Small Acts.
Tumblr Leaves Posterous in the Dust [?!]
Image via CrunchBase Rising social media rockstar Kelly Neuville of Envano sent me an article from ReadWriteWeb [you can follow the 'via' link below the graph to the source and read the rest of the article if you're interested] that would seem to suggest at first glance that I should abandon my love of the … Continue reading Tumblr Leaves Posterous in the Dust [?!]
Four reasons your Executive Director should be on Twitter
Image via CrunchBase Executive leaders at nonprofits should put community engagement via social media as a top priority in their job descriptions. They need to get their hands dirty. But more often than not they don’t. A broken model? Usually, staffers do the “dirty work” with social media while management gets a debrief on ROI. … Continue reading Four reasons your Executive Director should be on Twitter
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