A Tale of Three Websites

Here's a case study -- unscientific as it may be -- about 3 websites. One is 12 years old, one 7 years old, the other was launched a little over two months ago. The first belongs to radio station WORQ, the second belongs to WTAQ, the third also belongs to WORQ -- both stations serve … Continue reading A Tale of Three Websites

Consumers More Likely to Use Businesses Active on Social Media

Image via CrunchBase Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site, says a new study. The annual study, called Local Search Usage Study: Bridging The Caps, From Search to Sales, is a joint effort of comScore and TMP Directional Marketing, … Continue reading Consumers More Likely to Use Businesses Active on Social Media

7+ Tools for Turning the Tide

I had the honor yesterday of team teaching a social media 'bootcamp' with super smart social media guy Dana VanDen Heuvel [I know! Why was I team teaching with him?!]. Apparently Dana finds some value in my 'practical, tactical' approach to social media implementation so he asked me to share it with the class... Me? … Continue reading 7+ Tools for Turning the Tide

How to Make Your PC as Fast as the Day you Bought It

Image via CrunchBase Does your computer suck? It's probably your fault!One of the most frustrating things in life is a slow computer. Every few years, we buy an expensive new PC and love how fast it starts up, runs programs, and loads web sites.  Inevitably, though it starts to slow down, until eventually we are … Continue reading How to Make Your PC as Fast as the Day you Bought It

The Future of Local Commerce = Facebook + Foursquare + Yelp + Groupon [+ Outdoor]

Image via CrunchBase Buy local? It's more than just a tagline but if you want more than your fair share of drive by business, you have to consider what these tools can do for you... "There’s been much hype, crazy valuations, and overall market excitement about businesses that promise to unleash the power of the … Continue reading The Future of Local Commerce = Facebook + Foursquare + Yelp + Groupon [+ Outdoor]

TuneUp Utilities™ 2011

via tune-up.com The PC world is full of crappy, overpriced utilities that promise to speed up your computer, but only slow it down. imho, the only utility worth purchasing is this one. Using TuneUp Utilities is like having your own IT department dedicated to keeping your machine running in better than 'day of purchase' condition. … Continue reading TuneUp Utilities™ 2011

Social Media Marketing Bootcamp – Green Bay, December 3

I'm really excited that Dana VanDen Heuvel of MarketingSavant has asked me to join him in team teaching this Social Media Marketing Bootcamp in December. Dana's brilliant when it comes to social media strategy and I'm not so bad at practical, tactical social media tools... Nearly every local business can benefit from social media in … Continue reading Social Media Marketing Bootcamp – Green Bay, December 3

Campaigns not buying social media

Image via Wikipedia How effective new media can be for candidates looking to convert an online presence to a victory on Election Day, however, is still a subject for debate. Some believe that while effective Twitter or Facebook accounts can make candidates more approachable, they also can make politicians into more polarizing figures. The prime … Continue reading Campaigns not buying social media