Image by fredcavazza via Flickr “Social media is free. Social media is easy. Just hop on twitter and start tweetin’!” Hmmm… how many times have we heard that? I have honestly heard social media consultants at networking events state during their 60 second pitch “social media is free, come talk to me if you want … Continue reading 20 Real Tips for Hiring a Social Media Consultant
Tag: Tactics & Tools
The Executive’s Blogging Dilemma
Image via Wikipedia When it comes to blogging, executives have a unique problem. It has to do with the fact that the risk and cost of failure for executives are greater than they are for other employees. Blogging is a personal affair. The learning curve requires the blogger to open up to the world, create … Continue reading The Executive’s Blogging Dilemma
Consume, create, connect!
John Jantsch recently wrote on the topic of "Profiting from other people's content". He says... "Don't be alarmed by that title -- I'm not talking about stealing content for gain, I'm talking about adding the filtering and aggregating of content to your content consumption, creation and sharing routine. Pretty much everyone has bought into the … Continue reading Consume, create, connect!
I’m just sayin’…
Image via CrunchBase As a father of 6, parental analogies are always close at hand for me. It's why I sometimes say that clients are like children in that when you see them take the things you teach them and they make it their own and excel, you can't help but burst with pride. Recently, … Continue reading I’m just sayin’…
Go figure…My wife loves the Chrome Notebook!
A couple days ago, I explained why I was passing my Google Chrome Notebook on to my wife. It was a grand experiment and also a way to make sure that when I used my computer I wasn’t still logged in to her Facebook account. It’s been less than a week, but my technophobic wife … Continue reading Go figure…My wife loves the Chrome Notebook!
365 ways to build your personal brand
via thingstodoingreenbay.com There are few people I know that have leveraged the internet more effectively to build their personal brand than 'Green Bay Greg' Dallaire. The video is one that he shot for a client of mine, Tailwind Flight Center, and it demonstrates the quality of the work he's doing at '365 Things to do … Continue reading 365 ways to build your personal brand
$38.67 that will change your year
If it's true that the first hour is the 'rudder of the day' than the next few weeks are the 'rudder of the year'. If you lead an organization like I do, here are 4.5 books that will give you all the insight you need to chart a course for the year... http://ws.amazon.com/widgets/q?ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fmakrai-20%2F8003%2F974832f3-cfc8-4f4e-a456-7f7a36b9a700&Operation=GetDisplayTemplate null Here … Continue reading $38.67 that will change your year
How to choose the Twitter client that’s right for you
More than a third of all tweets are sent by people visiting Twitter’s default Web client. Which is too bad, because Twitter, as a website, is by far the least effective way to use Twitter as a network. But even though just about any third-party client will provide you with a better way to use … Continue reading How to choose the Twitter client that’s right for you
10 Ways to Get the Most Out of Technology
Image by ismh_ via Flickr "Your gadgets and computers, your software and sites — they are not working as well as they should. You need to make some tweaks. But the tech industry has given you the impression that making adjustments is difficult and time-consuming. It is not. And so below are 10 things to … Continue reading 10 Ways to Get the Most Out of Technology
What’s Your Killer “Technology”?
The word "technology" is in quotes because I want to expand your view of how it’s used. Businesses that get talked about do something different from other businesses. Being different is such an essential ingredient in marketing a small business. You must also work, however, to bring that difference to the forefront of all marketing … Continue reading What’s Your Killer “Technology”?
Todd Lohenry LLC 