Answered: 10 Questions About Website Redesign

Image by mikevolpe.com via CrunchBase Website redesign can be lethal or liberating for your business. Know what you are getting into before you sign the contract. Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. We received nearly 400 questions during the live session and wanted … Continue reading Answered: 10 Questions About Website Redesign

What Companies Want in a Social Media Intern

As well as looking good on your resume and netting you college credit, interning in social media can offer you incredibly valuable experience in the world of work, where social media experience is becoming ever-more important. However, competition for good placements can be fierce, so it’s good to know what companies look for in a … Continue reading What Companies Want in a Social Media Intern

Stop Phoning It In

Image via CrunchBase If you’re responsible for your company’s newsletter ['or blog or any other outward facing communication' ed. note], stop looking at it as a burden. Ask yourself this question: “What would be MOST useful to the people getting this newsletter?” And then ask yourself this question: “What else besides my company’s pitch can … Continue reading Stop Phoning It In

Blogs Take Test of Faith

Image via Wikipedia A news report that challenges conventional wisdom, especially one about a personal/cultural topic like religion, is often rich fodder for online conversation. This was the case last week as a Pew Research Center survey showing that atheists and agnostics were more knowledgeable about religion than followers of major faiths drew significant attention. … Continue reading Blogs Take Test of Faith

8+ tools for upgrading your Twitter experience

Image by yjsk via Flickr Admit it: You might love Twitter as a social network, but you probably don’t love it as a service. Twitter is the Yugo of social tools — it can take you wherever to need to go, but there aren’t a whole lot of bells and whistles. Of course, Yugos probably … Continue reading 8+ tools for upgrading your Twitter experience

4 must-have social-media dashboards for your business

Image via CrunchBase While big brands and agencies have the luxury of resources and money, local businesses don’t. What they need is a social-media dashboard — an all-in-one, Web-based monitoring tool for Facebook, Twitter, and other social sites where customers hang out — that can optimize their online presence, engage with users and manage social … Continue reading 4 must-have social-media dashboards for your business

5 Tips to Kick Start Your Link Building via Social Media Monitoring

Image via CrunchBase Lately there's been renewed interest in building links via social media monitoring. To build links this way, a link builder creates a monitoring search in their favorite social media tool and waits for it to find news stories, blog posts, tweets, comments, and other social content. Each new post is an opportunity … Continue reading 5 Tips to Kick Start Your Link Building via Social Media Monitoring

400 posts redux; Lesson #1

Image via CrunchBase This is the first post in what I anticipate will be a 7 part series... 11 months ago, I posted this introspective piece on the results I was getting from blogging... Yesterday, I passed the 400 post mark. 400 posts over 18 months. Wow! Roughly a post a day for a year … Continue reading 400 posts redux; Lesson #1