Tag: Facebook

Twitter, Facebook, LinkedIn And The Social Media Bill Of Rights

Posted on by Todd Lohenry in Blogging, Facebook, Google+, Infographics, Social Media

This infographic from BackgroundCheck.org takes a closer look at the current state of privacy in social media, proposing a social networking bill of rights, and includes an overview of the relative TOS for Facebook, Twitter and LinkedIn. As things stand, these social networks are all on your side, although they could certainly be a little clearer about where they stand. Moreover, some official government legislative policy on this legal grey area would be very welcome. Twitter, Facebook, LinkedIn And The Social Media Bill Of Rights [INFOGRAPHIC] - AllTwitter

On sharing…

Posted on by Todd Lohenry in Blogging, Content Marketing, Thought Leadership, Thoughts

The first commandment of social media is 'share, share, share'. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement... http://youtu.be/yocKV5iIso0

Paper.li and Twylah: two great Twitter tools I use to promote my tweets

Posted on by Todd Lohenry in Content Marketing

In previous posts I've talked quite a bit about how Twitter has become much more important in my 'thought leadership' marketing workflow. I would be remiss if I didn't take a moment to tell you about two tools; one not so new and one that that just popped up on my radar recently. They are Paper.li and Twylah. I'm sure I saw Paper.li pop up over a year ago -- Guy Kawaskaki was the first person I saw using it well. Twylah is a different story -- I stumbled across Nilofer Merchant's Twylah page only about a month ago. Both are great tools, but in the final analysis I think if you're looking to use your tweets as part of your Search Engine Optimization [SEO] strategy, you'll decide like I did that Twylah is the tool for you. Here's a little riff I did for you outlining the reasons why...

Content Marketing vs. Social Media Marketing: What’s the Difference?

Posted on by Todd Lohenry in Content Marketing

Author Toby Murdock has some ‘curatable’ thoughts on the Content Marketing Institute blog… As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, “Oh, brands publishing content? You mean social media marketing.” Indeed, content … Continue reading Content Marketing vs. Social Media Marketing: What’s the Difference? →