The Social Media ROI Universe

Brian Cavoli of BzzAgent shares... You could say there’s a universe of ways people measure the ROI from their social media marketing. Some of the more popular methods, like counting Facebook “likes” and re-tweets, have very little meaning to the CFO, while other newly developed formulas around engagement can be, well, rather creative. Only one … Continue reading The Social Media ROI Universe

On Effective Business Development

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? 'Thought leadership' marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning … Continue reading On Effective Business Development

How to easily include images in your posts…

I coach a lot of people on how to use WordPress effectively for 'thought leadership' marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are … Continue reading How to easily include images in your posts…

Facebook’s Purchase of Instagram; Another Look

Cool 'infographic' from Tony Shin! Created by: Online MBA Programs Related articles Why Did Facebook Buy Instagram for $1 Billion?? (newspapergrl.com) How Instagram Went From Zero To $1 Billion In 17 Months [Infographic] (socialtimes.com) Facebook purchases top foursquare API client Instagram (aboutfoursquare.com) Facebook's Instagram Purchase Spurs Account Deletion Posts (v3im.com) Facebook acquires Instagram for $1 … Continue reading Facebook’s Purchase of Instagram; Another Look

Over 100 Stories Told with @Storify!

I've officially told over 100 stories with Storify so I guess you can say that I officially love it! Thanks to the guys at Storify -- especially Burt and Jeff -- who make and support such a great technology. I think the future of blogging looks a lot like Storify... Here are some of my … Continue reading Over 100 Stories Told with @Storify!