Brian Cavoli of BzzAgent shares... You could say there’s a universe of ways people measure the ROI from their social media marketing. Some of the more popular methods, like counting Facebook “likes” and re-tweets, have very little meaning to the CFO, while other newly developed formulas around engagement can be, well, rather creative. Only one … Continue reading The Social Media ROI Universe
Tag: Facebook
On Effective Business Development
Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? 'Thought leadership' marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning … Continue reading On Effective Business Development
I may have been wrong about Tumblr…
Mea culpa, mea culpa, mea maxima culpa...
How To Leverage Yourself As An Expert By Using Social Media
Want the world to know you're an expert? What better way than to leverage social media effectively?
How to easily include images in your posts…
I coach a lot of people on how to use WordPress effectively for 'thought leadership' marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are … Continue reading How to easily include images in your posts…
Blogging and content marketing for 4/16/2012
My weekly roundup of all things bloggy...
Facebook’s Purchase of Instagram; Another Look
Cool 'infographic' from Tony Shin! Created by: Online MBA Programs Related articles Why Did Facebook Buy Instagram for $1 Billion?? (newspapergrl.com) How Instagram Went From Zero To $1 Billion In 17 Months [Infographic] (socialtimes.com) Facebook purchases top foursquare API client Instagram (aboutfoursquare.com) Facebook's Instagram Purchase Spurs Account Deletion Posts (v3im.com) Facebook acquires Instagram for $1 … Continue reading Facebook’s Purchase of Instagram; Another Look
Over 100 Stories Told with @Storify!
I've officially told over 100 stories with Storify so I guess you can say that I officially love it! Thanks to the guys at Storify -- especially Burt and Jeff -- who make and support such a great technology. I think the future of blogging looks a lot like Storify... Here are some of my … Continue reading Over 100 Stories Told with @Storify!
Getting More Out of Pinterest
Dan Zarella's thoughts on how to pump up the jam on Pinterest...
Brief History of Instagram
What/who is Instagram anyway?