How to Combine Your Facebook Profile for Both Business and Pleasure

Image via CrunchBase Despite publishing intimate details of their life, most people view Facebook as a very personal network; as a platform for pleasure not for business. But if you’re anything like me, your Facebook friends consist of people from a cross section of your life; some personal friends who you’ve known for years, some … Continue reading How to Combine Your Facebook Profile for Both Business and Pleasure

Social Media Marketing Bootcamp – Green Bay, December 3

I'm really excited that Dana VanDen Heuvel of MarketingSavant has asked me to join him in team teaching this Social Media Marketing Bootcamp in December. Dana's brilliant when it comes to social media strategy and I'm not so bad at practical, tactical social media tools... Nearly every local business can benefit from social media in … Continue reading Social Media Marketing Bootcamp – Green Bay, December 3

Social Networks: Going Public or Keeping Private?

Image via CrunchBase Everything you do online is "putting it out there"—that is, putting yourself out there. And when it comes to using Twitter, Facebook, LinkedIn, YouTube, and other social networks, everybody's got an opinion on best practices—how far out there you should put yourself. In my experience as a marketing strategist and owner of … Continue reading Social Networks: Going Public or Keeping Private?

From Side Project to Sustainable Business Using Social Media

Image via CrunchBase Over the last 18 months I’ve built two profitable businesses with the help of social media. One business was a sure thing; the other was a side project. My side project was a blog: womeninbusiness.com.au. All of the important numbers (subscribers, page views and profits) are growing monthly and I’ve never paid … Continue reading From Side Project to Sustainable Business Using Social Media

Answered: 10 Questions About Website Redesign

Image by mikevolpe.com via CrunchBase Website redesign can be lethal or liberating for your business. Know what you are getting into before you sign the contract. Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. We received nearly 400 questions during the live session and wanted … Continue reading Answered: 10 Questions About Website Redesign

Has business social media hit the mainstream?

"SmartPulse — our regular reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Our most recent poll question: Which statement best describes your business’ current approach to social media? We are experimenting — 41.88% We have a documented social-media marketing plan and metrics to track performance … Continue reading Has business social media hit the mainstream?

Social Media for Farmers…

Image by barockschloss via Flickr Social media is not just for the kids, the young, hip and aware. It’s also for ag producers. I’m David Sparks and I’ll be right back to tell you why. My kids can’t wait to get on Facebook to tell everybody, that has committed to being their “friend”, everything they … Continue reading Social Media for Farmers…

What Companies Want in a Social Media Intern

As well as looking good on your resume and netting you college credit, interning in social media can offer you incredibly valuable experience in the world of work, where social media experience is becoming ever-more important. However, competition for good placements can be fierce, so it’s good to know what companies look for in a … Continue reading What Companies Want in a Social Media Intern

Stop Phoning It In

Image via CrunchBase If you’re responsible for your company’s newsletter ['or blog or any other outward facing communication' ed. note], stop looking at it as a burden. Ask yourself this question: “What would be MOST useful to the people getting this newsletter?” And then ask yourself this question: “What else besides my company’s pitch can … Continue reading Stop Phoning It In