Image by fredcavazza via Flickr Business owners around the globe are asking themselves whether or not they need a social media manager. However, more and more of them are noticing the popularity of social media, but don't know how, where, when, or why they should jump on the bandwagon themselves. They notice their colleagues, peers, friends, children … Continue reading 5 Reasons You Need A Social Media Manager
Tag: Business
The Future of Business is Social
You can read the original article here: Best of 2010: The Future of Business is Social. Related articles Social means Business (itsinsider.com) The Future Of Selling --- It's Social --- Or Is It? (thecustomercollective.com) Social Media - Driving changes for IT? (ericbrown.com)
Correcting One Thing at a Time
Corporate athletes have recently (in the last decade) been schooled in the concept of working on strengths and exploiting them to gain leverage in their careers (via such books as Now Discover Your Strengths). In our early careers, we were likely (at least I was) told to work on our weaknesses. It was a challenge … Continue reading Correcting One Thing at a Time
Opportunity of a lifetime!
"So, there's plenty of bad economic news floating around. From the price of oil to Wall Street to bailouts to the death of traditional advertising.Which is great news for anyone hoping to grow or to make an impact.Change (and the fortunes that go with it) is almost always made during the down part of the … Continue reading Opportunity of a lifetime!
What’s Your Killer “Technology”?
The word "technology" is in quotes because I want to expand your view of how it’s used. Businesses that get talked about do something different from other businesses. Being different is such an essential ingredient in marketing a small business. You must also work, however, to bring that difference to the forefront of all marketing … Continue reading What’s Your Killer “Technology”?
Consumers More Likely to Use Businesses Active on Social Media
Image via CrunchBase Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site, says a new study. The annual study, called Local Search Usage Study: Bridging The Caps, From Search to Sales, is a joint effort of comScore and TMP Directional Marketing, … Continue reading Consumers More Likely to Use Businesses Active on Social Media
7+ Tools for Turning the Tide
I had the honor yesterday of team teaching a social media 'bootcamp' with super smart social media guy Dana VanDen Heuvel [I know! Why was I team teaching with him?!]. Apparently Dana finds some value in my 'practical, tactical' approach to social media implementation so he asked me to share it with the class... Me? … Continue reading 7+ Tools for Turning the Tide
10 Reasons Not To Ignore Your Blog For Facebook
Image via CrunchBase Brace yourself: Facebook is trying to take over the world. Or, if not the world, at least the entire Internet. With Facebook partnering up with popular sites like Yelp, many SMB owners may feel as if their load got lighter. I mean, why waste time worrying about your building your blog or … Continue reading 10 Reasons Not To Ignore Your Blog For Facebook
Outdoor: The only ad platform that survives social media?
via socialmedia.biz "Ultimately, I see outdoor’s place as being the only unaffected traditional media out let that can effectively launch social media conversations." If you're interested in outdoor advertising + social media, you'll want to follow the 'via' link above to go to the source and read the rest of the article...
What companies need to ask when hiring a social-media consultant
Letting an outsider influence your brand’s social-media presence can be a scary thing. You’re giving a consultant or an agency an enormous amount of power over your brand — and probably paying them a pretty penny. You know you need help to make your social-media efforts bear fruit. But how can you be sure you’re … Continue reading What companies need to ask when hiring a social-media consultant
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