Category: Thoughts

Are location-based services overrated?

Posted on by Todd Lohenry in Blogging, Facebook, Social Media, Technology, Thoughts

Image via CrunchBase Please consider this... "Despite the buzz around location-based services, I have been ambivalent, if not skeptical about the technology.As much as social media has encouraged people to share information, I have not been convinced there is the same amount of enthusiasm for broadcasting your location.There’s the issue of privacy, as well as … Continue reading Are location-based services overrated? →

Social media fairy tails

Posted on by Todd Lohenry in Social Media, Thoughts

Image by Getty Images via DaylifeGreat stuff from patgermelman's blog..."There are social media formulas that you can pick and choose from and adapt to fit your schedule, staff, and resources. There's a virtual candy store of platforms and options. Here's the secret...they all take work. There are no silver bullets. If someone claims to have … Continue reading Social media fairy tails →

Just getting started as a blogger?

Posted on by Todd Lohenry in Blogging, Featured, Thoughts

Image by Technosailor via Flickr My brother in law Alan is a talented writer [his new book is called "Gods of Venice"] who is just moving into the online world. If you're like him, you may benefit from brainstorming around these 20 different types of posts that a blogger can use to build their site … Continue reading Just getting started as a blogger? →

Lessons learned from 2009

Posted on by Todd Lohenry in Blogging, Thoughts

Here'a a great post from Holly Green..."2009 has come and gone, and many of us are taking a huge sigh of relief. Going through one of the worst recessions in U.S. history will certainly take the wind out of your sails. But we appear to have weathered the worst of the storm. And while the … Continue reading Lessons learned from 2009 →

Blogging and thought leadership

Posted on by Todd Lohenry in Blogging, Social Media, Technology, Thoughts

...I 're-discovered' this presentation this morning from Dana VanDen Heuvel of MarketingSavant.com -- it may be the best presentation ever on the relationship between thought leadership, blogging and social media... Blogging For Thought Leadershiphttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bloggingforthoughtleadership-090803162146-phpapp02&stripped_title=blogging-for-thought-leadership-1805270View more documents from Social Media Bootcamp.

define:brand

Posted on by Todd Lohenry in Facebook, Social Media, Thoughts

I got this from Seth Godin who got it from the Google dictionary..."A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay … Continue reading define:brand →

Think social media ROI = zero?

Posted on by Todd Lohenry in Social Media, Thoughts

Think different!"Why are we trying to measure social media like a traditional channel? Social media touches every facet of business and it should be viewed more as an extension of good business ethics. Which, if done properly, will harvest sales down the line. Co-Chairman Alex Bogusky of Crispin Porter & Bogusky puts it best when … Continue reading Think social media ROI = zero? →