You want to throw a party and have lots of people show up. You want to have a successful blog but you want people to read it. It's a trick So here's the trick (and it really is a mental trick). You have to write a blog post like someone is reading it...even if no … Continue reading Why no one is reading your blog…
Category: Thoughts
“What the hell am I supposed to write about?”
Image via WikipediaI'm a huge fan of blogging for small businesses -- after all, it has worked so well for me! This question invariably comes up sooner or later..."What the hell am I supposed to write about, I own a {insert your small business here}? Really, who cares about your flower shop, bike shop, auto … Continue reading “What the hell am I supposed to write about?”
Handling Email; 5+ emails you should filter
Image via CrunchBaseEmail is such a simple tool but it makes or breaks so many people's productivity and it breaks my heart to see how many people struggle with handling it..."How many emails do you have in your inbox right now? Are you an inbox zero freak like me? Or do you have emails piled … Continue reading Handling Email; 5+ emails you should filter
Thought leadership. It’s not just for geeks anymore!
Kevin Naze, one of my favorite outdoor writers, of the Green Bay Press Gazette writes...Dave Nolan is a family man on a mission of faith.While part of it includes finding a new career after an 18-year stint in the automotive industry ended when General Motors decided to stop making Saturns, another component to his master … Continue reading Thought leadership. It’s not just for geeks anymore!
The top 5 ways to promote your business using LinkedIn
I think author Lewis Howes is a little over the top here in his praise for LinkedIn, but I still think he's worth quoting... "LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids.If you want to hang … Continue reading The top 5 ways to promote your business using LinkedIn
7 social media tools for the news media
If I were a news media journalist what social media tools would I use to make my job easier? I attended a social media panel this morning hosted by news media journalists moving into the social media space and it made me think a lot about what tools I would use if I were in … Continue reading 7 social media tools for the news media
Small business and social media
Just because you're a small business, doesn't mean you can't leverage social media -- in fact, it's quite the opposite... "Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process. Small businesses are in fact at … Continue reading Small business and social media
Tactic #9: Leverage the ‘homebases and outposts’ strategy
It has been awhile since I wrote about tactic #8; using branded mail... Today I'm going to talk about the third pillar of the e1evation system; promoting your online brand and reputation through the leveraging of homebases and outposts. Pillars 1 and 2 are 'finding your passion' and 'publishing'. Once you're publishing and you've found … Continue reading Tactic #9: Leverage the ‘homebases and outposts’ strategy
Thoughts on ROI and social media
Image via CrunchBase A prospective client asked me this yesterday: "I read through it [referring to this post] and was looking for how it translates into measurable business benefits such as client satisfaction, increased inside sales, increased referrals, etc – can you point me to any of these indicators with regard to this AGCO initiative?" … Continue reading Thoughts on ROI and social media
Facebook for business
...according to John Jantsch of Duct Tape Marketing... http://vimeo.com/moogaloop.swf?clip_id=8898075&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=&fullscreen=1Facebook for Business from John Jantsch on Vimeo.
Todd Lohenry LLC 