I'm really excited that Dana VanDen Heuvel of MarketingSavant has asked me to join him in team teaching this Social Media Marketing Bootcamp in December. Dana's brilliant when it comes to social media strategy and I'm not so bad at practical, tactical social media tools... Nearly every local business can benefit from social media in … Continue reading Social Media Marketing Bootcamp – Green Bay, December 3
Category: Thoughts
“No, Really, I am the Swiss Army Knife of XYZ”
Image by ttnk via Flickr Because of a twitter exchange, a CEO of a company sent me their website link and asked me to check it out. After a minute of arriving, I left. I couldn't tell who it was for, I couldn't even tell what it was. Rather than ignoring this email, I wrote … Continue reading “No, Really, I am the Swiss Army Knife of XYZ”
Campaigns not buying social media
Image via Wikipedia How effective new media can be for candidates looking to convert an online presence to a victory on Election Day, however, is still a subject for debate. Some believe that while effective Twitter or Facebook accounts can make candidates more approachable, they also can make politicians into more polarizing figures. The prime … Continue reading Campaigns not buying social media
6 Ways to Optimize Your Blog for Search Engines
Image via Wikipedia In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you … Continue reading 6 Ways to Optimize Your Blog for Search Engines
Social Media for Farmers…
Image by barockschloss via Flickr Social media is not just for the kids, the young, hip and aware. It’s also for ag producers. I’m David Sparks and I’ll be right back to tell you why. My kids can’t wait to get on Facebook to tell everybody, that has committed to being their “friend”, everything they … Continue reading Social Media for Farmers…
What Companies Want in a Social Media Intern
As well as looking good on your resume and netting you college credit, interning in social media can offer you incredibly valuable experience in the world of work, where social media experience is becoming ever-more important. However, competition for good placements can be fierce, so it’s good to know what companies look for in a … Continue reading What Companies Want in a Social Media Intern
Stop Phoning It In
Image via CrunchBase If you’re responsible for your company’s newsletter ['or blog or any other outward facing communication' ed. note], stop looking at it as a burden. Ask yourself this question: “What would be MOST useful to the people getting this newsletter?” And then ask yourself this question: “What else besides my company’s pitch can … Continue reading Stop Phoning It In
Repurposing Content for Maximum Impact
Image by The Library of Congress via Flickr The gospel is to be communicated. This is evangelism. By what means should this communication happen? I get the feeling from the Apostle Paul that it’s “by all means” (1 Corinthians 9:22). Paul preached and spoke as he traveled the Roman roads from city to city. He … Continue reading Repurposing Content for Maximum Impact
B2B Social Media And Lead Generation
Image via CrunchBase With a business blog, there are many different ways to get people to become a “lead” from a visitor. For example: including buttons in the sidebar to talk to a representative, or text links within content to whitepaper landing pages or to download content. HubSpot has found it successful to add calls … Continue reading B2B Social Media And Lead Generation
5 Tips to Kick Start Your Link Building via Social Media Monitoring
Image via CrunchBase Lately there's been renewed interest in building links via social media monitoring. To build links this way, a link builder creates a monitoring search in their favorite social media tool and waits for it to find news stories, blog posts, tweets, comments, and other social content. Each new post is an opportunity … Continue reading 5 Tips to Kick Start Your Link Building via Social Media Monitoring
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