...without killing yourself in the process. Good thoughts from Louis Gray... Writing a Killer Blog (Without Killing Yourself) http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=hpblogginglg-100325040701-phpapp02&stripped_title=writing-a-killer-blog-without-killing-yourself View more presentations from Louis Gray.
Category: Thoughts
What’s Your Killer “Technology”?
The word "technology" is in quotes because I want to expand your view of how it’s used. Businesses that get talked about do something different from other businesses. Being different is such an essential ingredient in marketing a small business. You must also work, however, to bring that difference to the forefront of all marketing … Continue reading What’s Your Killer “Technology”?
A Tale of Three Websites
Here's a case study -- unscientific as it may be -- about 3 websites. One is 12 years old, one 7 years old, the other was launched a little over two months ago. The first belongs to radio station WORQ, the second belongs to WTAQ, the third also belongs to WORQ -- both stations serve … Continue reading A Tale of Three Websites
Consumers More Likely to Use Businesses Active on Social Media
Image via CrunchBase Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site, says a new study. The annual study, called Local Search Usage Study: Bridging The Caps, From Search to Sales, is a joint effort of comScore and TMP Directional Marketing, … Continue reading Consumers More Likely to Use Businesses Active on Social Media
7+ Tools for Turning the Tide
I had the honor yesterday of team teaching a social media 'bootcamp' with super smart social media guy Dana VanDen Heuvel [I know! Why was I team teaching with him?!]. Apparently Dana finds some value in my 'practical, tactical' approach to social media implementation so he asked me to share it with the class... Me? … Continue reading 7+ Tools for Turning the Tide
Now Cheryl Cole Fans Can Check-In To Billboards
Image by shahid1618 via Flickr Brands have moved quickly to incorporate Facebook Places into their advertising strategy, with the latest campaign urging people to “check-in” to billboards across the UK for singer Cheryl Cole. TechCrunch reports that the campaign, designed by media agency MediaCom and Polydor Records, gives fans a chance to win two free … Continue reading Now Cheryl Cole Fans Can Check-In To Billboards
OpenTable Seated 15.4 Million Diners in Q3 2010
Image via CrunchBase Online and mobile reservation service OpenTable released its third quarter financial results, which showed significant year-over-year gains in revenue, restaurant installations and total seated diners. Most notably, the publicly traded company posted $24.5 million in total revenues for Q3 2010, a 44% increase over the same quarter last year. OpenTable is also … Continue reading OpenTable Seated 15.4 Million Diners in Q3 2010
What companies need to ask when hiring a social-media consultant
Letting an outsider influence your brand’s social-media presence can be a scary thing. You’re giving a consultant or an agency an enormous amount of power over your brand — and probably paying them a pretty penny. You know you need help to make your social-media efforts bear fruit. But how can you be sure you’re … Continue reading What companies need to ask when hiring a social-media consultant
The Future of Local Commerce = Facebook + Foursquare + Yelp + Groupon [+ Outdoor]
Image via CrunchBase Buy local? It's more than just a tagline but if you want more than your fair share of drive by business, you have to consider what these tools can do for you... "There’s been much hype, crazy valuations, and overall market excitement about businesses that promise to unleash the power of the … Continue reading The Future of Local Commerce = Facebook + Foursquare + Yelp + Groupon [+ Outdoor]
How media is changing politics [or vice versa]
"If you want to get elected in the US, you need media.When TV was king, the secret to media was money. If you have money, you can reach the masses. The best way to get money is to make powerful interests happy, so they'll give you money you can use to reach the masses and … Continue reading How media is changing politics [or vice versa]
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