Category: Social Media

The Top 3 Tools for Thought Leaders

Posted on by Todd Lohenry in Featured, Social Media, Thoughts, TODDx Talks

Here's a sneak preview of a presentation I'm giving tomorrow as part of a panel discussion at the Business Assistance Center at NWTC. It will be a lot to cram into to 10 minutes... Top 3 Tools for Thought Leadershttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=top3-100922140731-phpapp01&rel=0&stripped_title=top-3-tools-for&userName=toddlohenryView more presentations from e1evation, llc. Questions? Feedback?

Big Talk. Small Acts.

Posted on by Todd Lohenry in Social Media, Thoughts

Cover of Paranormal Activity If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the classic "quantity over quality" debate or you can look at it … Continue reading Big Talk. Small Acts. →

The Birth of Product Evangelism

Posted on by Todd Lohenry in Social Media

Image via CrunchBase Over the last decades, salespeople often used the power of personality, or the development of a relationship to build trust and heavily influence what a sales prospect would think of the product. In other words, the better a person was at the art of sales, the less the product they were selling … Continue reading The Birth of Product Evangelism →

Miriam’s Kitchen; cooking up something good with social media

Posted on by Todd Lohenry in Facebook, Social Media

"I first encountered the Miriam’s Kitchen team during the summer of 2009 when the DC organizing committee selected the Kitchen as its charity of choice for the second Twestival. At the time, we felt they would make the most from the exposure, and I think we sold them short. Their ability to grasp online social … Continue reading Miriam’s Kitchen; cooking up something good with social media →

Warmth, Competence and the Value of Social Media

Posted on by Todd Lohenry in Social Media

Image via Wikipedia Pop Quiz: How would customers rate your organization on characteristics like "honesty and trustworthiness" and "acts in the customer's best interests?" While those may seem like far from relevant concerns in the realm of social media, I assure you that they should be among the first things you think about. Yet another … Continue reading Warmth, Competence and the Value of Social Media →

We Only Trust Experts If They Agree With Us

Posted on by Todd Lohenry in Social Media, Thoughts

We think we trust experts.   But a new study finds that what really influences our opinions, more than listening to any expert, is our own beliefs. Researchers told study subjects about a scientific expert who accepted climate change as real. Subjects who thought that commerce can be environmentally damaging were ready to accept the … Continue reading We Only Trust Experts If They Agree With Us →