Social Media ROI Presentationhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=roipresentation-091118203903-phpapp01&stripped_title=social-media-roi-presentation-2533016View more presentations from Jacob Morgan.
Category: Social Media
3 ways for small businesses to save money on IT
Regardless of what the government says, most business owners feel we're still in a recession..."The recession is cutting into small and midsized businesses’ IT spending, and some industries are hurting more than others, according to the results of the latest IT Effectiveness Index (ITEI) survey. The ITEI is a benchmarking tool that measures the technology … Continue reading 3 ways for small businesses to save money on IT
Think social media ROI = zero?
Think different!"Why are we trying to measure social media like a traditional channel? Social media touches every facet of business and it should be viewed more as an extension of good business ethics. Which, if done properly, will harvest sales down the line. Co-Chairman Alex Bogusky of Crispin Porter & Bogusky puts it best when … Continue reading Think social media ROI = zero?
No disagreement from me…
Image via CrunchBase...on this issue!"It’s 2009. Every business needs a corporate blog to accompany their corporate website, and every individual needs a personal blog to share their thoughts - or portfolio - with the world.My advice? Go with WordPress. Then leverage a database of 4,500+ third-party plugins to make it the most robust, cost-effective, Web … Continue reading No disagreement from me…
Parking fail…
...becomes social media success story! A security camera caught this parking 'fail' on camera: httpv://www.youtube.com/watch?v=Do6pmYfNco0&feature=player_embedded Hyundai Canada [manufacturer of the victim's car] saw this YouTube video and was quick to turn this into a social media success! The moral of the story? Everyone wins with social media done well... httpv://www.youtube.com/watch?v=JyD6arNlTE8&feature=player_embedded
Tactic #4: Use an external blog editor
Last week I covered tactic #3 in the tactics and tools series: blogging. Assuming that all my clients and readers went out and immediately launched a new blog by now you're thinking to yourself 'there's got to be an easier way'. That easier way is to use a blog editor. Not just any blog editor; … Continue reading Tactic #4: Use an external blog editor
15x
What is 15x you say? 15X is the multiple by which the traffic to the blog increased over 3 months. In July I was serving up a paltry 4 pageviews per day. Then I got serious. In October that number increased to 63. I have no reason to believe that it will stop growing either, … Continue reading 15x
Tactic #3: Blogging. The ‘why’ and the ‘how’…
Image via Wikipedia Tactic #3 in the series 'tactics and tools for tightening your tribe using social media' is blogging and I'll be covering not only the why but the how. Admittedly, though, the more obvious something is to me, the harder it is to write about it and blogging falls into the 'duh' category … Continue reading Tactic #3: Blogging. The ‘why’ and the ‘how’…
I’ll be in Germany…
...[and you won't ;-)] in the beginning of November covering the Agritechnica trade show for my client AGCO..."This biannual fair is considered the world's largest and leading trade fair in the field of agricultural machinery. It is a rather specialised fair in terms of products, visitors and exhibitors. Over the past 10 years, Agritechnica has … Continue reading I’ll be in Germany…
“If I started today”…
Image by petermello via Flickr...is an insanely great post by Chris Brogan on the topic of where I would start today if I wanted to use the internet and social media to promote my thought leadership position -- NOW I understand why people like Darren Rowse of ProBlogger rave about him! I came across it … Continue reading “If I started today”…
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