Category: Social Media

From thinker to thought leader in one easy workflow

Posted on by Todd Lohenry in Blogging, Featured, Social Media

So you wanna be a thought leader? There's no better way to make your point of view 'searchable, findable, and knowable' on the internet than this suite of tools. It is the simplest and most straightforward blogging workflow I can imagine and if you've got a better idea, I'll be the first to admit [and … Continue reading From thinker to thought leader in one easy workflow →

Why Social Media Doesn’t Matter Anymore

Posted on by Todd Lohenry in Social Media

The hype over social media still echos, but it just doesn’t really matter anymore. Recent surveys suggest that small businesses are still slow to adopt social media and it also doesn’t matter anymore. Social media agencies, departments, and experts don’t matter anymore. The idea behind the hype, measurement and rush to claim guru status revolved … Continue reading Why Social Media Doesn’t Matter Anymore →

New Facebook Privacy Controls Arrive on Wednesday

Posted on by Todd Lohenry in Facebook

On Sunday, Facebook CEO Mark Zuckerberg promised simplified privacy settings “in coming weeks.” It now looks like that timetable has been bumped up, with an executive at the social network revealing at an event in New York that new features will launch tomorrow.What those features might look like is still anyone’s guess, but we’d expect … Continue reading New Facebook Privacy Controls Arrive on Wednesday →

Social Media is Simpler Than You Think

Posted on by Todd Lohenry in Social Media

In reality, social media marketing is simpler than you’ve probably been led to believe. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently. Specifically, social media marketing involves five common, very traditional business activities. It provides a rich new toolset and … Continue reading Social Media is Simpler Than You Think →

11 Myths of Social Media Marketing

Posted on by Todd Lohenry in Social Media

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common … Continue reading 11 Myths of Social Media Marketing →