I had an interesting opportunity to sit on a panel of 'experts' yesterday and advise website development students on how they should develop a portfolio of their work and present it to prospective hiring authorities or clients. To be honest, I don't know how I got on the panel; the others were truly experts -- … Continue reading Be known
Author: Todd Lohenry
The internet is filled with bright, shiny objects. Many of them end up here! A @toddlohenry project. Be shiny!!!
Paper.li and Twylah: two great Twitter tools I use to promote my tweets
In previous posts I've talked quite a bit about how Twitter has become much more important in my 'thought leadership' marketing workflow. I would be remiss if I didn't take a moment to tell you about two tools; one not so new and one that that just popped up on my radar recently. They are Paper.li and Twylah. I'm sure I saw Paper.li pop up over a year ago -- Guy Kawaskaki was the first person I saw using it well. Twylah is a different story -- I stumbled across Nilofer Merchant's Twylah page only about a month ago. Both are great tools, but in the final analysis I think if you're looking to use your tweets as part of your Search Engine Optimization [SEO] strategy, you'll decide like I did that Twylah is the tool for you. Here's a little riff I did for you outlining the reasons why...
Content Marketing vs. Social Media Marketing: What’s the Difference?
Author Toby Murdock has some ‘curatable’ thoughts on the Content Marketing Institute blog… As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, “Oh, brands publishing content? You mean social media marketing.” Indeed, content … Continue reading Content Marketing vs. Social Media Marketing: What’s the Difference?
Evernote: The key to my productivity and Getting Things Done [GTD] workflow
These are my killer productivity thoughts, tools and tactics...
Social media and your communication strategy
Struggling with social media and how it fits into your communications strategy? Perhaps this will help...
Never Fall In Love With The Medium
It's fun and cute, but not very useful to me...
How Not to Think About Thought Leadership (and How to Do It Right)
Ann Handley who literally wrote the book on content marketing tweeted this article by Haydn Shaughnessy on how to do thought leadership right… Like content strategy, thought leadership is a relatively new option for companies that want to improve their visibility and connections online in ways that prompt sales leads to come to you. But … Continue reading How Not to Think About Thought Leadership (and How to Do It Right)
This week in blogging @e1evation
My weekly summary of the best blogging articles I've read in the past week...
The importance of an editorial focus and calendar for your blog
An editorial focus and calendar that reinforces it may be the single most important thing you can do if you want to blog for thought leadership. In his ground breaking book 'Brand Stand', Craig Badings writes... The more research you do on the topic [on which you choose to focus] the more you will understand … Continue reading The importance of an editorial focus and calendar for your blog
Getting Things Done [GTD] in Gmail with Google Tasks
I haven't done a screencast for awhile, so here's a quick riff on Getting Things Done [GTD] in Gmail with Google Tasks... Effectively managing email is fundamental. So many people are at the mercy of their inboxes! Ethan Waldman had a great post this morning over at The Minimalists that got me thinking about my … Continue reading Getting Things Done [GTD] in Gmail with Google Tasks
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