3.5 tools for effective content marketing in the #SocialEra

Ever heard of the Pareto Principle? Mostly likely you have but may not know it by that name. "The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes." In … Continue reading 3.5 tools for effective content marketing in the #SocialEra

A problem with search…

When I'm not doing 'internet plumbing' -- website development and social media optimization -- I'm working on the problem of getting found in what Google calls the 'Zero Moment of Truth'. The big issue I'm trying to solve my clients and myself is "when people are searching for what I do will they find me"? … Continue reading A problem with search…