Find Long Lost Friends on Facebook

Facebook is now an essential unifying force in many people’s social lives — it helps friends arrange events, wish each other “happy birthday,” solidify communities and social bonds, and share recent memories with images.All of that has been always possible by other, less convenient means, but Facebook helps us do one thing that’s unique to … Continue reading Find Long Lost Friends on Facebook

5 Warning Signs of a Weak Social Media Strategy

Engaging your brand in social media is easier said than done. There are many factors to consider when executing an effective social media strategy. Instead of watching the train wreck hurt your brand, here are warning signs of a weak social media strategy that you need to be aware of before things really get bad … Continue reading 5 Warning Signs of a Weak Social Media Strategy

Some Very Interesting Personal Branding Statistics

The anecdotal and analytical data is everywhere. The rise of social media, blogging, search engine optimization, and the way people shop and do research online has changed the fundamentals of the marketplace. The shift has created new opportunities for personal brands with enough hustle to go get what they want. It has also created new … Continue reading Some Very Interesting Personal Branding Statistics

An army of likable objects: The new Facebook marketing strategy

Since the fan Page was introduced in 2007, marketers on Facebook have been clamoring for fans. Campaigns to drive fan acquisition have ranged from contests to virtual gifts, all in the name of gathering an audience to support future marketing efforts. StepChange, a leading developer of Facebook campaigns, says that once the brands they work … Continue reading An army of likable objects: The new Facebook marketing strategy

Ten Best Practices of Online Engagement

Congratulations!  You have entered the world of social media and are actively listening, monitoring, reading, and dipping your toes into engaging in conversations. You are monitoring social media mentions and measuring sentiment of yourself and your competitors. Moreover,  you are tracking larger industry trends, trying to understand what customers want, and listening for purchase intent. … Continue reading Ten Best Practices of Online Engagement