Author: Todd Lohenry

The internet is filled with bright, shiny objects. Many of them end up here! A @toddlohenry project. Be shiny!!!

The Keys to Social Media Optimization Success

Posted on by Todd Lohenry in Social Media

Most people jump right in to social media and then and wonder why their efforts are not working. Or sometimes they jump right in and their efforts, time, and resources are not being utilized as properly as they should be.  Whether their efforts are working or not, one thing is for certain: their efforts could … Continue reading The Keys to Social Media Optimization Success →

Facebook Adding Location Features This Month

Posted on by Todd Lohenry in Facebook

Information has leaked that Facebook is set to roll out location-based features for users and brands as soon as this month. According to Advertising Age, users could see location options any day now.These features will include the ability to check in at various locations, including retail spots and restaurants. We’re unclear as to whether users … Continue reading Facebook Adding Location Features This Month →

Demystify the Social Media Expert Myth

Posted on by Todd Lohenry in Social Media

Much has been said about social media “experts” ranging from Hallelujah, they exist! to “(they) are the cancer..and must be stopped.“ These diverse responses are perfectly understandable in an age where every other person (and her nanny) is an “expert”, “guru”, “pundit” or other. Love ‘em or hate ‘em, companies still rely on these darn … Continue reading Demystify the Social Media Expert Myth →

[Lifestyles of the] Lazy and ‘low-bandwidth’ed

Posted on by Todd Lohenry in Social Media, Technology

Almost every advancement in simplifying my social media toolkit comes from the simple fact that I do most of my news consumption and production with a 1Mb/s connection from a hundred year old farmhome in rural Wisconsin over a cellular modem. I simply have to be effective in order to be productive! My 'low-bandwith' lifestyle … Continue reading [Lifestyles of the] Lazy and ‘low-bandwidth’ed →