Author: Todd Lohenry

The internet is filled with bright, shiny objects. Many of them end up here! A @toddlohenry project. Be shiny!!!

Here’s how to leverage technology at little or no cost

Posted on by Todd Lohenry in Trends

In the old days, newspapers printed what they considered news and we took what they gave us. Now, you can create your own “channel” of news and selected topics of interest. Using Google Reader, you choose the content you want to read every day and Google Reader will pull it all together for you into … Continue reading Here’s how to leverage technology at little or no cost →

Easy Posting for Blogging Experts and First Timers Alike

Posted on by Todd Lohenry in Blogging, Facebook, Social Media, Technology

I´m pleased to share with ThePRLawyer audience another amazing tool for public relations and marketing professionals called posterous.com. This website is designed for just about anyone to post music, videos, pictures and content on the Internet just by sending an email. There are options for first-time bloggers with simple instructions to get started and more … Continue reading Easy Posting for Blogging Experts and First Timers Alike →

Evidence that Facebook Works as Marketing Tool

Posted on by Todd Lohenry in Facebook, Social Media

While we hear about the power of social media as marketing tools, especially for those trying to bootstrap their businesses, but just how effective is it? New research from Utpal Dholakia and Emily Durham of Rice University takes a look at this question. The study is featured in the March issue of the Harvard Business … Continue reading Evidence that Facebook Works as Marketing Tool →

Jeffrey Gitomer Talks Marketing, Sales, Personal Branding And Social Media

Posted on by Todd Lohenry in Social Media

There are only a few authors out there who I feel compelled to read, consume, ingest and meditate on everything they do. Jeffrey Gitomer is one of the very few. When we started re-focusing Twist Image back in 2002, it was Gitomer's book, The Sales Bible (and his entire Little [insert color here] Book Of... … Continue reading Jeffrey Gitomer Talks Marketing, Sales, Personal Branding And Social Media →