Author: Todd Lohenry

The internet is filled with bright, shiny objects. Many of them end up here! A @toddlohenry project. Be shiny!!!

The importance of curation

Posted on by Todd Lohenry in Featured

From a 30,000 foot view, there are two types of bloggers; creators and curators. Let's talk about curation as an 'art' form..."Content aggregation (the automated gathering of links) can be seen on sites like Google News. Overall, this type of aggregation has been seen as a positive thing for content creators and publishers, and up … Continue reading The importance of curation →

When It Comes To Social Media, Many Marketers Jump The Gun

Posted on by Todd Lohenry in Facebook, Social Media

Many companies jump into social marketing before they are ready. The opportunities to connect with customers, learn from them and benefit from word-of-mouth marketing are irresistible. But CMOs must first establish the internal resources and processes that are necessary for their companies to be successful in social marketing. Here is a checklist to help marketers … Continue reading When It Comes To Social Media, Many Marketers Jump The Gun →

I can’t say enough about Gist

Posted on by Todd Lohenry in Featured, Social Media, Technology

Seriously! I've posted on Gist over a dozen times in the past few months -- it's that good! Remember this? I called Gist the 'cherry on top of my social media Sundae' back in February. The screencast features my 'holy trinity' of morning news aggregation; Google Reader, Feedly and Gist -- Gist starts at about … Continue reading I can’t say enough about Gist →