Tag: WordPress

A Primer for Blogging; thoughts on 3,000 posts…

Posted on by Todd Lohenry in Blogging, Featured

Just in time for this ‘milestone’ post, Chris Brogan provided this handy list that I’ll use as a preamble to what it is that I already wanted to share with you… If you would like to get further into blogging, here is a brief primer: Get a blog. (Easy: tumblr.com, wordpress.com, blogger.com. Better: host your … Continue reading A Primer for Blogging; thoughts on 3,000 posts… →

Is Blogging Dead or Are Companies Not Trying Hard Enough?

Posted on by Todd Lohenry in Blogging, TODDx Talks

In Monday’s epic post I mentioned the UM Dartmouth study on the death of blogging. Here’s the response I should have written if I were as smart as Gini Dietrich of Spin Sucks… When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at … Continue reading Is Blogging Dead or Are Companies Not Trying Hard Enough? →

On Effective Business Development

Posted on by Todd Lohenry in Content Marketing, Thought Leadership, Thoughts

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? 'Thought leadership' marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning … Continue reading On Effective Business Development →

How to easily include images in your posts…

Posted on by Todd Lohenry in Blogging, Technology

I coach a lot of people on how to use WordPress effectively for 'thought leadership' marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are … Continue reading How to easily include images in your posts… →

Over 100 Stories Told with @Storify!

Posted on by Todd Lohenry in TODDx Talks

I've officially told over 100 stories with Storify so I guess you can say that I officially love it! Thanks to the guys at Storify -- especially Burt and Jeff -- who make and support such a great technology. I think the future of blogging looks a lot like Storify... Here are some of my … Continue reading Over 100 Stories Told with @Storify! →

On sharing…

Posted on by Todd Lohenry in Blogging, Content Marketing, Thought Leadership, Thoughts

The first commandment of social media is 'share, share, share'. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement... http://youtu.be/yocKV5iIso0

3 Tools for Curating Content on MacOS

Posted on by Todd Lohenry in Blogging, Content Marketing

I'm a big fan of effective curation for content marketing and 'thought leadership'. My preferred platform is Windows 7 these days, but many of my clients prefer MacOS. I put together a little riff yesterday outlining how use 3 tools to effectively curate content on the Mac.