Just getting started?

Here are a few ideas to help you along... "Starting a new blog can feel like an overwhelming task. Not only does it involve either developing your own template (or finding a free one), creating interesting content that people will want to read, and making the blog SEO optimized, but once you’re finished developing that … Continue reading Just getting started?

What a blog adds to your business…

I have a lot of preconceived notions about blogging and one of them is that blogs drive traffic to your site, especially if you update them on a regular basis. Along comes HubSpot -- one of the best social media sites on the internet -- with a great blog post about websites and blogs and … Continue reading What a blog adds to your business…

Why should companies blog?

Isn't blogging for 40 year old political malcontents living in their parent's basement? Not at all. Smart companies are using blogging as the glue to bring their internet content together and drive their social media outposts. Late last year, I wrote... "Here’s the real payback, however, and the real reason why these corporations do it: … Continue reading Why should companies blog?

Consume, create, connect!

John Jantsch recently wrote on the topic of "Profiting from other people's content". He says... "Don't be alarmed by that title -- I'm not talking about stealing content for gain, I'm talking about adding the filtering and aggregating of content to your content consumption, creation and sharing routine. Pretty much everyone has bought into the … Continue reading Consume, create, connect!

Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers

via blog.hubspot.com. If you're concerned about Search Engine Optimization [SEO], you'll want to follow the 'via' link to drill down on these findings from HubSpot... Related articles Starting a Niche Site: Best Blog Sites (theworkathomewife.com) Five Easy Ways to Boost SEO (socialmediatoday.com) Getting started with SEO (e1evation.com)

How To Create Link Bait Content

Image by Somewhat Frank via Flickr Throughout my blogging career, I’ve worked hard on my writing style. I’ve improved over time, and I’m at a point now where I believe I have perfected my ability to write link bait articles. A link bait article is an article that makes many readers want to reference it … Continue reading How To Create Link Bait Content

How To Provide Attribution in the Blogging World

Image by Old Shoe Woman via Flickr Though the Internet has no set guidelines for how to provide attribution, one rule is clear: Links are the currency of the Web. If you use someone else’s content, whether licensed directly or through fair use, it is important to be sure to provide a clickable link to … Continue reading How To Provide Attribution in the Blogging World

6 Ways to Optimize Your Blog for Search Engines

Image via Wikipedia In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you … Continue reading 6 Ways to Optimize Your Blog for Search Engines

Blogging is the answer. Now, what is the question?

My business website is one of the most visited sites in Wisconsin, outranking websites with much bigger brands, more popular products, and bigger marketing staffs. How do I do it all by myself? The short answer is that I blog. The longer answer is that I have a documented workflow that anyone can use to … Continue reading Blogging is the answer. Now, what is the question?

Ummm. Helloooooo!?

This is why they say that a picture is worth a thousand words. The Oatmeal has communicated volumes about how the world perceives your email with one image: You can move to the top with one simple tool: Google Apps! Google Apps allows you to attach Gmail and other powerful business apps to your internet … Continue reading Ummm. Helloooooo!?