Writing a killer blog

...without killing yourself in the process. Good thoughts from Louis Gray... Writing a Killer Blog (Without Killing Yourself) http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=hpblogginglg-100325040701-phpapp02&stripped_title=writing-a-killer-blog-without-killing-yourself View more presentations from Louis Gray.

Reflecting on 2010 – The Year the Customer Became King

Image via Wikipedia “I came. I saw. I conquered.” Were Julius Caesar a B2B online marketer in 2010, his words may have more appropriately been: “I created. I shared. I conversed.” Even five years ago, the concept of engaging the customer in dialogue, let alone allowing the customer to drive the conversation, would have been … Continue reading Reflecting on 2010 – The Year the Customer Became King

Consumers More Likely to Use Businesses Active on Social Media

Image via CrunchBase Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site, says a new study. The annual study, called Local Search Usage Study: Bridging The Caps, From Search to Sales, is a joint effort of comScore and TMP Directional Marketing, … Continue reading Consumers More Likely to Use Businesses Active on Social Media

10 Reasons Not To Ignore Your Blog For Facebook

Image via CrunchBase Brace yourself: Facebook is trying to take over the world. Or, if not the world, at least the entire Internet. With Facebook partnering up with popular sites like Yelp, many SMB owners may feel as if their load got lighter. I mean, why waste time worrying about your building your blog or … Continue reading 10 Reasons Not To Ignore Your Blog For Facebook

What if the apostles developed an App?

"After more than two years worth of apps for the iPhone, not to mention other handsets like the Android, there are very few applications that come as a complete surprise. But one app I looked at recently definitely fell into that category — if only because it has been installed close to 10 million times, … Continue reading What if the apostles developed an App?

10 Reasons Why New Blogs Fail

Many bloggers don’t even make it to a full year. The truth is, blogging is much more difficult than most people realize. It seems easy enough, keep an online diary on a topic you love and people will read it, right? Wrong. I’ve witnessed so many blogs rev up…and burn right back down. Avoid these … Continue reading 10 Reasons Why New Blogs Fail

Turn Your Expertise Into Dollars Online

Image via Wikipedia Small business owners possess a wealth of knowledge about their industry or sector, and when they share this knowledge with Internet () searchers, it lends credibility to their business and attracts new customers. Blogging is a key medium for sharing your expertise. The most recent Merchant Confidence Index, a survey of 10,000 … Continue reading Turn Your Expertise Into Dollars Online

Outdoor: The only ad platform that survives social media?

via socialmedia.biz "Ultimately, I see outdoor’s place as being the only unaffected traditional media out let that can effectively launch social media conversations." If you're interested in outdoor advertising + social media, you'll want to follow the 'via' link above to go to the source and read the rest of the article...

Five Key Ingredients for a Successful Corporate Blog

Image via Wikipedia So what are the keys to a successful corporate blog? Here are five tips: 1. Content that provides insight, perspective and information. At its core, a corporate blog has to give its readers information they can use to increase their knowledge, learn new things or receive insight. 2. It has need to … Continue reading Five Key Ingredients for a Successful Corporate Blog

What companies need to ask when hiring a social-media consultant

Letting an outsider influence your brand’s social-media presence can be a scary thing. You’re giving a consultant or an agency an enormous amount of power over your brand — and probably paying them a pretty penny. You know you need help to make your social-media efforts bear fruit. But how can you be sure you’re … Continue reading What companies need to ask when hiring a social-media consultant