Tools for Tuesday; Evernote [updated]

Here's another '5 Minute University' session. This time on one of my favorite tools, Evernote... Here's a bonus riff that I just added! Here's an outline of the topics... 1 Why Evernote? 1.1 Google Notebook replacement 1.2 Addresses the 'collection bucket' issue 1.3 Key features 1.3.1 Capture anything 1.3.2 Access anywhere 1.3.3 Find things fast … Continue reading Tools for Tuesday; Evernote [updated]

13 Ways Social Media Scares Marketers

Cute! Heidi Cohen has 13 ways social media scares marketers for Friday the 13th. The first one comes up in every social media class and preso her in Northeast Wisconsin… Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social … Continue reading 13 Ways Social Media Scares Marketers

How To Feed The Social Media Beast

More good thoughts from Heidi Cohen… Social media is like a hungry teenage boy. As any parent will tell you, when it comes to food, they’re never satisfied. Similarly, social media has a voracious appetite requiring continual feeding in the form of content and communications in a variety of formats. What’s a marketer to do … Continue reading How To Feed The Social Media Beast

How To Design Your Blog

One of my new, favorite bloggers Heidi Cohen has these thoughts on blog design for you to ponder… Writers at heart, many bloggers rush through selecting their blog design elements without much thought when they first start. But the reality is that design is core to your blog’s brand and readership. Therefore, out-of-the box blog … Continue reading How To Design Your Blog

Old services meet new media: a tweeting cabbie’s growing business

"Can you pick me up at my place in 15 minutes? Text me when you get here." No, this isn't a text message to a friend or a call to a car service—it's a direct message sent through Twitter to a driver of a Chicago cab. Rashid Temuri, who goes by "Chicago Cabbie" online (@ChicagoCabbie … Continue reading Old services meet new media: a tweeting cabbie’s growing business

The Three C’s of Information Commerce: Consumption, Curation, Creation

Here's some important data on consumption, curation and creation from Brian Solis... According to Forrester Research, overall adoption of social technologies has effectively reached saturation. 80% of people in the US engage with social media, which is equal to the number of people who text via SMS or  equivalent to the ubiquity of those who … Continue reading The Three C’s of Information Commerce: Consumption, Curation, Creation