How Higher Education Uses Social Media

According to Mashable,schools are on a short list of organizations that have been notoriously slow to adopt emerging tech. But within the last few years, as social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up. When it comes to higher ed, there are not only opportunities for … Continue reading How Higher Education Uses Social Media

Online Privacy Tips

Lately, I have been pondering the price of free. Perhaps it was the revelation @ Mashable that my Google information is worth $5,000 per year to marketers that got me thinking, but for the time being if you decide to use these tools, at least be smart about how you do it… Online Privacy Tips [Infographic] … Continue reading Online Privacy Tips

Thoughts for a Monday morning…

This morning I had to travel 225 miles from Warrenville, IL to Algoma, WI at 5 in the morning. Needless to say it cut into my blogging time. I thought I'd use it as an opportunity to test SoundCloud for audio blogging. This was dictated to SoundCloud on my Google Nexus S while driving in … Continue reading Thoughts for a Monday morning…

Blogging and its role in content marketing

Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?

This week in LinkedIn @ e1evation

LinkedIn has been the 'red headed step child' i.e., the neglected tool in my content management and social media strategy for awhile. Thank goodness my class at Northeast Wisconsin Technical College forces me to get current at least three times per year! Where would I be without those students?

Trending topics in Facebook and social media for this week

Love it? Hate it? Facebook must be part of a complete social media tool kit. I originally started using Facebook five or six years ago to start keeping tabs on my high school boys -- now I teach Facebook for Business as part of my social media certification class. I have to admit that while … Continue reading Trending topics in Facebook and social media for this week

Google Reader tips and tricks for content management

My readers know well my passion for Google Reader and the power it brings to content management. Last week I cracked the code on autoposting to Twitter with the help of ifft.com and I've prepped a Google Reader tips and tricks video that I'll share with you later in the post. First, though, here's something … Continue reading Google Reader tips and tricks for content management