Tag: Twitter

The importance of an editorial focus and calendar for your blog

Posted on by Todd Lohenry in Blogging, Content Marketing, Facebook, Google+, Social Media, Thought Leadership, Thoughts

An editorial focus and calendar that reinforces it may be the single most important thing you can do if you want to blog for thought leadership. In his ground breaking book 'Brand Stand', Craig Badings writes... The more research you do on the topic [on which you choose to focus] the more you will understand … Continue reading The importance of an editorial focus and calendar for your blog →

Blogging and content marketing trends for this week @ e1evation

Posted on by Todd Lohenry in Blogging, Content Marketing, Facebook, Social Media

Happy Monday! Time to talk about trends in blogging and content marketing. First, though, a confession. I accidentally used decaf instead of regular and I've been dragging my butt around all day. This blog is fueled by coffee and now that I've had a good cup, life can start [at 3:27PM]! Here's my bias; blogging … Continue reading Blogging and content marketing trends for this week @ e1evation →

Pinterest. Kool-Aid or cool?

Posted on by Todd Lohenry in Infographics, Social Media

Things are getting Pinteresting in social media -- Pinterest is the hottest, latest trend to rock the social media world. I spent a good chunk of the weekend working alongside local Pinterest goddess Kerry Geocaris of MarketingSavant and had the chance to consume massive quantities of Pinterest Kool-Aid. This morning, however, my jury is still out...

LinkedIn trends for this week @e1evation

Posted on by Todd Lohenry in Facebook, Social Media

LinkedIn may not be as sexy as Facebook, Google+ or Twitter right now, but social media trends indicate that it is rebounding and becoming a powerful player in its own right. Again... Here in Northeast Wisconsin where I live, LinkedIn is actually stronger than any of the aforementioned social media networking tools. Is that the … Continue reading LinkedIn trends for this week @e1evation →

Food for Thought: The Content Strategy Burger

Posted on by Todd Lohenry in Facebook, Infographics

Here’s something all-American content marketers can relate to! What makes up the ‘meat’ of an effective content strategy? Digital Strategist Mark Smicklas decided to illustrate what he believes is crucial with this amazing infographicinspired by the American Classic. Source: Food for Thought: The Content Strategy Burger [INFOGRAPHIC] | The Content Strategist Now I’m hungry!

Twitter trends this week @e1evation

Posted on by Todd Lohenry in Content Marketing, Facebook, Social Media, TODDx Talks, Trends

I’ve hit the Twitter wall! Apparently my ‘twitter ho‘ strategy of follow everyone is tragically flawed…

This week in Google @e1evation

Posted on by Todd Lohenry in Google+, Social Media

By now, most people have heard that the Google motto is 'don't be evil'. Current trends in social media indicate that many are wondering whether or not Google has forgotten that mantra and took a left turn somewhere in 2011. Even I, the Google fan boy that I am, must admit that some of Google's recent changes -- like the ones made to Google Reader on November 1, 2011 -- have left a sour taste in my mouth...

Content Life Cycle

Posted on by Todd Lohenry in Content Marketing, Infographics

The words are different, but the concept is the same. Digital C4 days ‘gather, curate, write, publish & share’. I say ‘consume, curate, create, connect and converse’ – I’ll let you decide which one is easier to remember. The bottom line? You need a ‘lather, rinse, repeat’ [easy to use and repeat] content life cycle … Continue reading Content Life Cycle →