Tag: Tools

Blogging and its role in content marketing

Posted on by Todd Lohenry in Blogging, Content Marketing, Social Media

Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?

Content marketing and Search Engine Optimization [SEO] trends in my world

Posted on by Todd Lohenry in Content Marketing, Trends

Content marketing -- posting relevant content to this blog -- is the way I have done Search Engine Optimization [SEO] in the past. Thanks to my Search Engine Optimization [SEO] bff Ronnie Binser of Video Leads Online, I'm now focusing on doing Search Engine Optimization [SEO] 'on purpose' instead of by accident...

Google Reader tips and tricks for content management

Posted on by Todd Lohenry in Social Media

My readers know well my passion for Google Reader and the power it brings to content management. Last week I cracked the code on autoposting to Twitter with the help of ifft.com and I've prepped a Google Reader tips and tricks video that I'll share with you later in the post. First, though, here's something … Continue reading Google Reader tips and tricks for content management →

Tools for content management; Quotelove

Posted on by Todd Lohenry in Content Marketing, Social Media, Technology

On Tuesday, I usually focus on tools for content management and marketing for thought leadership. I had just prepared a post on Google Reader tips and tricks when my good friends at Zemanta shared a little tool from their labs they call Quotelove. Quotelove is a nifty tool for curation that allows me to highlight … Continue reading Tools for content management; Quotelove →

Tools for Tuesday; Evernote [updated]

Posted on by Todd Lohenry in Facebook, Featured, Technology, TODDx Talks

Here's another '5 Minute University' session. This time on one of my favorite tools, Evernote... Here's a bonus riff that I just added! Here's an outline of the topics... 1 Why Evernote? 1.1 Google Notebook replacement 1.2 Addresses the 'collection bucket' issue 1.3 Key features 1.3.1 Capture anything 1.3.2 Access anywhere 1.3.3 Find things fast … Continue reading Tools for Tuesday; Evernote [updated] →

How To Feed The Social Media Beast

Posted on by Todd Lohenry in Blogging, Content Marketing, Social Media, Thoughts

More good thoughts from Heidi Cohen… Social media is like a hungry teenage boy. As any parent will tell you, when it comes to food, they’re never satisfied. Similarly, social media has a voracious appetite requiring continual feeding in the form of content and communications in a variety of formats. What’s a marketer to do … Continue reading How To Feed The Social Media Beast →