I've seen content management and marketing for thought leadership applied to everything from Agriculture to Yoga and I believe it will work in the construction industry as well. Why?
Tag: Thought leader
Blogging and its role in content marketing
Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?
Protected: Content management and marketing for thought leadership; the book
There is no excerpt because this is a protected post.
Content Management and Content Marketing for Thought Leadership
Two years ago, I wrote an epic post called ‘From Thinker to Thought Leader in one easy workflow’. The original title was ‘By Jove, I think I’ve got it‘ [shows how little I knew about writing effective post titles, eh?]. Well, it took me a couple of years, but I’ve finally found it. It? That elusive personal niche that everyone keeps talking about. I call it ‘content management and marketing for thought leadership‘ and it is my passion and my purpose in life.
My week in review for 1/28/2012
The things I think I learned this week...
Recommended Reading; Brand Stand
I just started digging into Craig Bading's book "Brand Stand" and it looks very promising... There is a growing need among consumers for brand authenticity and informative content from which they can make up their own minds. Audiences are asking for and, in some cases, demanding true engagement with their brands. With the expectations and … Continue reading Recommended Reading; Brand Stand
12 experts on the key thought leadership trends for 2012
Craig Badings has put together an epic post on thought leadership trends for 2012. He starts… I asked 12 people who I consider to be leading global commentators on thought leadership as well as a couple who have produced some amazing thought leadership programs in-house over the years to comment on four critical thought leadership … Continue reading 12 experts on the key thought leadership trends for 2012
Thought leadership humor
http://www.xtranormal.com/site_media/swf/flvplayer.swf via xtranormal.com Dana VanDen Heuvel shared this with me as something we need to show at our social media bootcamp today. Had to share it here! btw, there's still time to sign up. You can get more info here... Related articles Am I a thought leader? (e1evation.com) So you wanna be a thought leader? … Continue reading Thought leadership humor
95 Days of Cluetrain for 2011
Image via Wikipedia Dana VanDen Heuvel says...Back in 2000, I picked up a book at Barnes & Noble in Long Beach, CA. The Cluetrain Manifesto (affiliate link) was on the end cap display and having been involved in “Internet stuff” for a while for a few years, I was keen to explore what the book … Continue reading 95 Days of Cluetrain for 2011
Before and after; Nilofer Merchant ‘total beauty makeover’…
The good Lord has put some amazing people in my path. For a guy 'straight outta Wisconsin', I've been blessed with the opportunity to collaborate with some pretty high octane people. One of them is Nilofer Merchant. Now Nilofer herself is not in need of a 'total beauty makeover' but her web presence was another … Continue reading Before and after; Nilofer Merchant ‘total beauty makeover’…
Todd Lohenry LLC 