Lots of good stuff on content marketing and 'thought leadership' marketing...
Tag: Thought leader
On Effective Business Development
Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? 'Thought leadership' marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning … Continue reading On Effective Business Development
On having a firm computing foundation…
One of the greatest things about computing and the internet is the wide variety of "good, fast, and cheap" tools we have for 'thought leadership' marketing. One of the worst things about computing and the internet is that if you are on your own, that means you have to be your own IT [information technology] … Continue reading On having a firm computing foundation…
How to Be a Leader in an Age of Information Overload
I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most … Continue reading How to Be a Leader in an Age of Information Overload
10 Great Ideas for Valuable Curated Content
Some of my 'greatest hits' on the topic of curation for content marketing...
3 Tools for Curating Content on MacOS
I'm a big fan of effective curation for content marketing and 'thought leadership'. My preferred platform is Windows 7 these days, but many of my clients prefer MacOS. I put together a little riff yesterday outlining how use 3 tools to effectively curate content on the Mac.
My morning reading and curation workflow…
How I efficiently read and share news as a means of 'thought leadership' marketing...
[Almost] everything I think I know about the mechanics of curation
Every screencast I've ever done on the mechanics of curation!
Content marketing on $17 per year…
imho, here are the best tools for content management and marketing for thought leadership. All free, all cross platform...
How Not to Think About Thought Leadership (and How to Do It Right)
Ann Handley who literally wrote the book on content marketing tweeted this article by Haydn Shaughnessy on how to do thought leadership right… Like content strategy, thought leadership is a relatively new option for companies that want to improve their visibility and connections online in ways that prompt sales leads to come to you. But … Continue reading How Not to Think About Thought Leadership (and How to Do It Right)
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