John Jantsch recently wrote on the topic of "Profiting from other people's content". He says... "Don't be alarmed by that title -- I'm not talking about stealing content for gain, I'm talking about adding the filtering and aggregating of content to your content consumption, creation and sharing routine. Pretty much everyone has bought into the … Continue reading Consume, create, connect!
Tag: Small Business
Resolve to get a website…
This list from author Matthew Shofoluwe is a good start..."Business, like any organism, has to adapt to it's environment. While the underlying principles for conducting businesses may remain unchanged, some areas are almost always in need of new and better ways of doing the same things. An example of such area is in communication. These … Continue reading Resolve to get a website…
365 ways to build your personal brand
via thingstodoingreenbay.com There are few people I know that have leveraged the internet more effectively to build their personal brand than 'Green Bay Greg' Dallaire. The video is one that he shot for a client of mine, Tailwind Flight Center, and it demonstrates the quality of the work he's doing at '365 Things to do … Continue reading 365 ways to build your personal brand
Using Social Media to Drive Offline Behavior
via ducttapemarketing.com John Jantsch says... "I’ve said it before and I’ll say it again, social media tools are killer for the small local business trying to drive people offline and into their businesses and to build deeper relationships with existing local customers. For this episode of Local Color I met Scotty Wise an Indiana restaurateur … Continue reading Using Social Media to Drive Offline Behavior
IMNOTAWRITER
Image by kk+ via Flickr Whenever I present on the topic of 'practical, tactical social media' organizational leaders usually like what they hear about social media and how to implement it to build their brands online until they hear that in order to achieve maximum results, they'll have to post a thought every day for … Continue reading IMNOTAWRITER
2011 Trends Driving Rural Small Business
Two of my favorite points from the author? "Small town people are carrying smartphones, playing location based games, and using Facebook even while out of the house. Visitors and travelers are using Google Local to find businesses in even the smallest of towns. Travelers and locals review small town businesses on sites like Yelp … Continue reading 2011 Trends Driving Rural Small Business
5 Reasons You Need A Social Media Manager
Image by fredcavazza via Flickr Business owners around the globe are asking themselves whether or not they need a social media manager. However, more and more of them are noticing the popularity of social media, but don't know how, where, when, or why they should jump on the bandwagon themselves. They notice their colleagues, peers, friends, children … Continue reading 5 Reasons You Need A Social Media Manager
What’s Your Killer “Technology”?
The word "technology" is in quotes because I want to expand your view of how it’s used. Businesses that get talked about do something different from other businesses. Being different is such an essential ingredient in marketing a small business. You must also work, however, to bring that difference to the forefront of all marketing … Continue reading What’s Your Killer “Technology”?
Turn Your Expertise Into Dollars Online
Image via Wikipedia Small business owners possess a wealth of knowledge about their industry or sector, and when they share this knowledge with Internet () searchers, it lends credibility to their business and attracts new customers. Blogging is a key medium for sharing your expertise. The most recent Merchant Confidence Index, a survey of 10,000 … Continue reading Turn Your Expertise Into Dollars Online
49% of Small Business Owners use a Smartphone
"Over the past few years, it seems that a few mobile devices — laptops, Bluetooth headsets, and increasingly, smartphones — have become ubiquitous among business people. The days of the pager are gone. Small business owners seem to be outpacing the rest of America in smartphone adoption, according to a recent survey of nearly 10,000 … Continue reading 49% of Small Business Owners use a Smartphone
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