From Side Project to Sustainable Business Using Social Media

Image via CrunchBase Over the last 18 months I’ve built two profitable businesses with the help of social media. One business was a sure thing; the other was a side project. My side project was a blog: womeninbusiness.com.au. All of the important numbers (subscribers, page views and profits) are growing monthly and I’ve never paid … Continue reading From Side Project to Sustainable Business Using Social Media

“What the hell am I supposed to write about?”

Image via WikipediaI'm a huge fan of blogging for small businesses -- after all, it has worked so well for me! This question invariably comes up sooner or later..."What the hell am I supposed to write about, I own a {insert your small business here}? Really, who cares about your flower shop, bike shop, auto … Continue reading “What the hell am I supposed to write about?”

Want to beta test my new course?

A couple of weeks ago, I announced that my "Social Media Academy" course would be available April 5. I’m looking for three to five beta testers to help me perfect the content. The course is very much still in it’s infancy stages, but I am looking for a few people who would like to participate … Continue reading Want to beta test my new course?

Driving traffic using Twitter?

Image via Wikipedia Start here... "If you are a small business owner like me, then you are no stranger to the fact that learning how to master Twitter can seem a little bit like wrestling a hungry alligator. Meaning, there is a steep learning curve and if you mess up it can be deadly. Figuratively … Continue reading Driving traffic using Twitter?

Put your business on the map

Image via Wikipedia Small business owners should pay heed to the opportunities presented by mobile social media as the number of smartphone users climbs... "Small businesses stand to increase their local audience and further their market reach through geolocation platforms, which attach real-world locations to mobile phones. Here are a few ways companies can become … Continue reading Put your business on the map

Small business and social media

Just because you're a small business, doesn't mean you can't leverage social media -- in fact, it's quite the opposite... "Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process. Small businesses are in fact at … Continue reading Small business and social media

3 ways for small businesses to save money on IT

Regardless of what the government says, most business owners feel we're still in a recession..."The recession is cutting into small and midsized businesses’ IT spending, and some industries are hurting more than others, according to the results of the latest IT Effectiveness Index (ITEI) survey. The ITEI is a benchmarking tool that measures the technology … Continue reading 3 ways for small businesses to save money on IT

Blogging for small business owners…

Image via CrunchBase I had a conversation last night with a friend and business owner who is struggling to get his mind around blogging and social media. I couldn't help but think of him when I saw this... "It's quite easy for small business owners to become distracted by their day-to-day responsibilities. But in this … Continue reading Blogging for small business owners…