I didn't blog this morning because Google rolled out Google sites yesterday and I got caught up in creating an extranet for a client. Google Sites is an incredible addition to Google Apps for Domains and yes, it's free [again]..."Google Sites, a new offering from Google Apps, makes creating a team site as easy as … Continue reading Welcome to Google Sites
Tag: Marketing
Think social media ROI = zero?
Think different!"Why are we trying to measure social media like a traditional channel? Social media touches every facet of business and it should be viewed more as an extension of good business ethics. Which, if done properly, will harvest sales down the line. Co-Chairman Alex Bogusky of Crispin Porter & Bogusky puts it best when … Continue reading Think social media ROI = zero?
5 Sentences
I post a lot about email. Why? Because for most business people the battle for control over the inbox is THE most critical fight they face each day. Most actionable items come to us in the form of email and tools like GTD and Inbox Zero help us process that information [search the blog for … Continue reading 5 Sentences
Should lead generation ignore current customers?
"”We know more about our prospects (leads) than we know about our current customers” was shocking statement I heard from a client and it stuck with me. In fact, it's the impetus for this post.When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring … Continue reading Should lead generation ignore current customers?
Salesforce.com Enticement Program: Migrate with Ease
Another sign of growing customer dissatisfaction with Salesforce.com... "Salesboom.com™ leading vendor of Software-as-a-Service CRM Software Solutions today announced the implementation of their Salesforce.com Enticement Program which is designed for displeased Salesforce.com customers who are looking to migrate to another CRM provider. Businesses who migrate to Salesboom.com On-Demand CRM Solutions receive a $5,000 check and a … Continue reading Salesforce.com Enticement Program: Migrate with Ease
No disagreement from me…
Image via CrunchBase...on this issue!"It’s 2009. Every business needs a corporate blog to accompany their corporate website, and every individual needs a personal blog to share their thoughts - or portfolio - with the world.My advice? Go with WordPress. Then leverage a database of 4,500+ third-party plugins to make it the most robust, cost-effective, Web … Continue reading No disagreement from me…
So You Want to Be a Blogging Star?
"Mark Cuban, the owner of the Dallas Mavericks, has a full plate. Besides his basketball team, the busy billionaire also owns part of a media company, and serves as chairman of the TV channel HDNet. He recently competed for five weeks on “Dancing With the Stars” on ABC. How on earth does he find time … Continue reading So You Want to Be a Blogging Star?
One bookmark manager to rule them all…
A recurring theme on this blog is using one one online [platform independent] tool to use or store resources. Bookmarks are no exception, although in this case I actually use two - one for public, one for private [nothing racy here -- actually is the stuff that's too boring to share] bookmarks. If you scroll … Continue reading One bookmark manager to rule them all…
Stop doing random acts of lead generation!
"I don’t know about you but I seldom meet a B2B marketer who time to think. And it seems that the pressure keeps building as more of us seek to do more with less.That said, it’s vital for us to think before we execute. It’s not about doing more campaign activity… it’s about doing the … Continue reading Stop doing random acts of lead generation!
Facebook for Fun and Profit…
Over the past 10 days I've had the opportunity to speak twice on the topic of 'Facebook for Fun and Profit' to LinkedIn groups Link Greater Green Bay and Link Appleton [thanks again, Mark and Stacie]. Here's a post I wish I had in my aresenal before I did the preso -- it includes some … Continue reading Facebook for Fun and Profit…
Todd Lohenry LLC 