Can social media help me with my marketing issues?

Aliza Sherman has a great post over at Web Worker Daily... "How many times are you hearing the question, “Why should I engage in social media?” during your work week? I’m hearing it often, and it’s reminding me of 1995 and 1996, when clients — and colleagues — were asking “Why should I have a … Continue reading Can social media help me with my marketing issues?

How do I get more business using social media?

Image via Wikipedia It’s always easier to just buy an ad.  There are people that will take your money and use it to produce a commercial, tv spot or print ad.  People will see your ad and a few of them may even come into your store if your ad has a good call to … Continue reading How do I get more business using social media?

Does facebook matter for B2B businesses?

I’ve heard it all before… “my company just needs a good website to get my product out. Trust me they will come”… or another good one, “I have a facebook profile and now I can send out product updates and people will just get them.” Er, no. For years Business to Business companies have been … Continue reading Does facebook matter for B2B businesses?

3 Tips For Making Every Website A Lead Generating Machine

"As a lead generation tool, your website provides a virtual wonderland of sales and marketing opportunities. It's easily accessible, available 24/7, highly visible, and gives you the ability to present your company and services in your most positive light. Plus, your site gives prospects the ability to find you whenever they need to. All this … Continue reading 3 Tips For Making Every Website A Lead Generating Machine

How to Achieve Inbound Marketing Success in Less Than a Month

If you're new to inbound marketing, it may seem daunting to transform your marketing practices. Where do you start? How soon can you see results? I had a chance to chat with Kathryn Alexander of Ethical Impact, a recent HubSpot customer who used the free HubSpot trial to achieve success in fewer than 30 days. … Continue reading How to Achieve Inbound Marketing Success in Less Than a Month

No, I haven’t stopped blogging…

...but I have been bloody busy with the Agritechnica trade show in Hannover. I set up a social media dashboard in the menubar so you can track the work I'm doing with AGCO in Germany. So sorry, but with doing social media 12 hours a day, I just haven't been able to maintain my normal … Continue reading No, I haven’t stopped blogging…

20 Real Tips for Hiring a Social Media Consultant

Image by fredcavazza via Flickr “Social media is free.  Social media is easy.  Just hop on twitter and start tweetin’!” Hmmm… how many times have we heard that? I have honestly heard social media consultants at networking events state during their 60 second pitch “social media is free, come talk to me if you want … Continue reading 20 Real Tips for Hiring a Social Media Consultant

Share, share, share…

Hmmm. Looks like everything you need to know about social media you may have learned in kindergarten. Not quite, but this confirms some of my preconceived notions..."There are hundreds of ways to exploit social media to help your business or to build your personal brand but one that should stand head and shoulders above any … Continue reading Share, share, share…

Tactic #5: Share, share, share…

It's a well known secret in real estate that the three most important aspects of a property are 'location, location, location'. In social media, there's a similar mantra. It's called 'share, share, share'... "If you step back and take a look how information moves in Social Media, it’s quite different than “Traditional Media.” Back in … Continue reading Tactic #5: Share, share, share…

AGCO is harvesting the benefits of social media

AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world's largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy... AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about … Continue reading AGCO is harvesting the benefits of social media